frankly… Episode 53 Rewind: You’re Either Growing or You’re Dying

Time to Rebrand???

Are you effectively marketing and communicating your brand’s purpose and “why” to your audience(s)? If not, it may be time to implement change. Take a page from MichAuto’s playbook. Trust your instincts and take the time to explore how you want your brand’s voice and message to shift, while considering how to continue appealing to investors' (or other key audience) interests.??

An Industry-Wide Rebrand??

The automotive industry is vastly evolving. From one emerging megatrend to another, marketing and comms leaders must aim to position their brands as best as they can. It’s a rapidly changing environment, and MichAuto Executive Director Glenn Stevens Jr. has maintained a “you’re either growing or you’re dying” mentality to help rebuild the MichAuto brand and accelerate it within the industry.??

Preparing for a Successful Rebrand??

Another sign that it may be time for a rebrand is when you realize your work is progressing/evolving, but the brand isn’t shifting along with it. Preparing your organization for a rebrand should start with a discovery process…which may be scary for stakeholders at first! Detroit Regional Chamber Chief Strategy Officer Megan Spanitz has seen firsthand that clear communication is at the core of building a case for a cohesive, refreshed identity. Be ready to explain to stakeholders how a refresh can lead to more integrated ways of communicating to more effectively achieve your organization’s goals and missions.?

Words of Automotive Wisdom??

The automotive industry has come a long way. It’s a dynamic and innovative field with opportunities far beyond building cars. If you’re interested in auto, Glenn and Megan urge you to consider connecting with MichAuto and the Detroit Regional Chamber – two organizations dedicated to exposing young professionals to the plentiful opportunities the industry offers. They also advise never take setbacks personally. Success in automotive requires resilience and perspective. Let your curiosity wander. Have a plan guiding you to excel professionally. Lastly, as Glenn wisely said – don’t forget about compound interests!??

Listen to frankly… Episode 53: You’re Either Growing or You’re Dying to hear the full discussion.??????