frankly… Episode 49 Rewind: You Create Stronger Communications Through Social Proof

The Power of Customer Advocacy?

Customer advocacy can be one of the most powerful tools in a communications strategy. It’s efficient, humanizes a brand and integrates customers into your marketing process as a form of social proof. Putting customers at the forefront of your marketing helps them and prospective customers feel more bonded and connected to the brand. In turn, it makes it easier to identify and sustain right-fit brand advocates.??

Building Customer Advocacy from Within??

Dedicating one person or a team to building long-lasting customer relationships can be invaluable to a brand, as it allows them to truly get to know the customer base and innovate in ways that make sense for the business. These types of specialists have perfected the art of engaging customers, negotiating, automating communications and identifying appealing incentives.???

An Email Miracle??

Having gathered countless customer testimonials in her career at Zapier, Maranda’s favorite experience so far was working with a customer using ChatGPT and Zapier to help his mentee with dyslexia format emails for his business. He shared that AI was like a writing coach in their back pocket…there is no better social proof than stories like this! If your product or service solves a problem or improves customers’ lives, all you need to create a powerful story is a sense of curiosity and a process to connect with those customers whose lives have been touched.???

A Customer Advocacy Dream Team: AI and Automation??

Our increasingly digital world demands that we integrate AI and automation into the work we do. In Maranda and Zapier’s case, they leverage these technologies to foster relationships with customers. She shares that AI makes it easier to identify, engage and nurture customers who best represent the brand and can reach new audiences.??

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Listen to frankly… Episode 49: You Create Stronger Communications Through Social Proof to hear the full discussion.????