frankly… Episode 31 Rewind: Every Brand Needs a Blueprint

In episode 31 of frankly...Rachel and Dan chat with Franco Creative Director Ashley Dupuy Mancuso. Ashley provides valuable insights into the dynamic intersection of creativity and communication within the agency landscape. Whether you're a seasoned creative professional or someone collaborating with creatives, here are key takeaways:

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The Science Behind Branding

Creating a successful brand is not a task for the faint of heart. As Ashley explains, embracing failure is part of the process. Branding also requires structure, depth and a well-defined vision. A critical aspect is the branding blueprint, which guides the process and ensures everyone leaves with a clear purpose. A thorough audit and research are pivotal in establishing the foundation for your brand to flourish. Remember, aligning your brand's identity with business goals is key.

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The Art of Working with Creatives

When collaborating with creative professionals, it's important to supply information upfront and define goals to save time and streamline the creative process. Collaboration is key. Bringing creatives directly into client or collaborative conversations fosters efficiency and clarity. The collaboration process should foster education on both sides, bridging the gap between the communicator, the brand voice and the visual creativity that's needed.

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The Evolving Creative Hiring Process

In the ever-changing creative landscape, the key is to identify gaps within your team and identify individuals who can fill unique roles and contribute fresh perspectives. It’s also important to acknowledge that no single creative can fulfill every role. A successful hiring strategy involves assessing an individual's potential for growth within the organization and recognizing they’ll be collaborating with a diverse array of creative personalities. When looking for individuals to address your creative needs, consider looking into recent graduates and interns. This demographic is bringing fresh education and creative practices to the table that others may not possess.

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The Future of Creative Technology

The future of creativity, like most of the world, is under continuous transformation thanks to the role of AI. Acknowledging that AI is not here to replace human creativity but to enhance and complement our efforts is crucial. In a refreshing perspective, Ashley sees AI as a tool in the creative process that still has a long way to go. AI serves as a brainstorming partner, generating new ideas and possibilities by drawing from the vast well of human creativity. It’s not capable of overpowering the creative process, but it’s something that creatives can use to drive their skillsets and industries forward.

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Listen to?frankly…Episode 31: Every Brand Needs a Blueprint to hear more on this topic.?

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Let us know what you took away from our conversation, and as always, be sure to rate, review and subscribe to?frankly…?

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