To Be Frank With You

1. Personal Injury Mastermind Ep. 270: Frank Azar

If you’re serious about personal injury branding, you’ve got to take a page from the playbook of Frank Azar , the "Strong Arm" himself. As the founder of Franklin D. Azar & Associates, P.C. , Colorado's largest personal injury firm, Frank has been a powerhouse in the legal world for over three decades, and he's got the track record to prove it.

In this can't-miss episode of Personal Injury Mastermind , Frank gives us an inside look at the strategies that have made him a household name in the legal community. This is the guy who landed an $11.5 million verdict in a football helmet case and a jaw-dropping $750 million settlement with Walmart—so when Frank talks, you listen.

Frank breaks down why a strong brand is more than just a logo; it's your ticket to standing out in a crowded market. He also shares how his litigation skills have driven up case values, revealing the secret sauce behind his firm’s success. But it’s not just about winning big—Frank’s got a blueprint for scaling a firm without losing your ethical compass, something that’s becoming increasingly rare in the industry.

And let's not forget the future—Frank is all about staying ahead of the curve. He talks about how he's adapted to the ever-changing trends in the legal world, ensuring his firm remains at the top. His journey from growing up in a family of lawyers to becoming Colorado's most recognizable legal brand is a masterclass in innovation and dedication. With 33 attorneys across 14 locations, Frank isn't just setting the standard—he’s raising the bar.

So if you want to learn how to build a brand that not only gets noticed but also delivers results, this episode is your blueprint. Tune in, take notes, and get ready to elevate your game.

Listen to the full episode, here.

2. 9 Tips to Increase your Law Firm's Revenue!

Boosting your law firm’s bottom line isn’t just about attracting more clients—it’s about improving profitability. In a time when the legal industry is seeing drops in productivity and profitability, staying competitive means doing more than just increasing revenue. You need to address the underlying issues that can eat away at your profits.

Inefficient time management is a major factor that can lead to lost revenue. If your firm isn’t accurately tracking billable hours or is bogged down by outdated workflows and technology, you’re likely leaving money on the table.?

High overhead costs are another challenge—without regularly assessing your expenses, you might find your firm drowning in unnecessary costs, from office space to administrative salaries. And let’s not forget about marketing. A lack of focused marketing efforts can lead to stagnant revenue and limited visibility in an increasingly competitive market.

To get a handle on profitability, it’s essential to track key metrics like billable hours, realization and collection rates, and operating expenses. By keeping an eye on these numbers, you can make smarter decisions that cut costs and enhance profitability.

Ready to take your firm’s financial health to the next level? Check out the 9 steps you can take to increase revenue and profitability.

Read the full blog here.

3. Gold Medal Moments with Dave Thomas

Grassroots marketing is all about making real connections, and no one does it better than David L. Thomas, MBA , Sr. VP of Business Development at Law Tigers . Dave’s leading a revolution in how law firms engage with their communities, and it’s nothing short of game-changing.

Law Tigers has 42 regional managers who are more than just marketers—they’re embedded in motorcycle communities across 32 states, making sure their firm is at the heart of the action. This isn’t your typical outreach strategy.

Dave has engineered a system that drives up to 50% of their cases through grassroots efforts alone. That’s right—half of their business comes from building authentic, local connections.

If you’re looking to shake up your marketing game and learn from the GOAT of grassroots marketing, this is your chance. Don’t miss out on the strategies that have made Law Tigers a powerhouse in personal injury law.

Ready to dive deeper? Hear Dave live at PIMCon, the first-ever Personal Injury Mastermind Conference in Scottsdale, AZ next month! Use code PIMDAVE at checkout to receive $200 off any ticket.

Don’t have FOMO and get your tickets to PIMCon, here.

Listen to this episode of Gold Medal Moments, here.