Frank Urso joins 4th Down

4th Down is excited to announce today that Frank Urso has been appointed the Company’s new Senior Vice President, Commercial, effective August 2, 2021.

Frank is an exceptional talent in understanding how digital solutions can improve human performance and employee engagement. “My desire to join a ‘disruptor in the space’ and leverage my leadership skill set to create a high performing sales team aligned perfectly with 4th Down’s vision for the future of their platform and organization.”?

“Frank’s appointment as Senior Vice President, Commercial reflects his strong background in the commercialization of SaaS digital learning solutions,” said Brett Howell, 4th Down's CEO. “This has been a transformative year for 4th Down with an encouraging new product development progress to focus on the future of work for our clients to which Frank is a great addition. The potential of digital products to change the effectiveness of organizations has never been greater, and I look forward to working with Frank as we continue to develop our pipeline of innovative products.”

For over 25 years, Frank has held sales, and sales leadership positions, most recently as Executive Vice President, Sales at New York based agency, Image Media.? Prior to Image Media, his professional career included decade-long stints with both McKesson and BI Worldwide.?

?Frank is a passionate, strategically-oriented sales leader with a depth of expertise working with large, complex and heavily matrixed organizations. His charismatic personality and inherently curious nature allow him to connect with clients and derive meaningful insights about client needs in order to craft thoughtful, strategic solutions.?