Frank Termer on Digital Design

Frank Termer on Digital Design

"Digital design marks a decisive step into the future of software development by filling the existing design vacuum. In the traditional software development process, technical aspects and project management often take center stage, while the user experience is often neglected. Digital design now combines an understanding of user needs, business requirements and technical feasibility in a single, essential role. Digital designers not only lead the development process, but also act as bridge builders between developers, subject matter experts and end users. Their ability to understand complex requirements and translate them into user-centered solutions, considering the technical possibilities and restrictions, makes them key players in the design of successful digital products, systems and services.?

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The work of a digital designer is comparable to that of the architect in the construction industry or the industrial designer, but in a digital context.?

By focusing on the integration of user needs, economic efficiency and technical feasibility, a holistic approach is created that forms the basis for sustainable innovations.??

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In a world increasingly characterized by digital technologies, digital design is the right step into the future. It helps to ensure that software is no longer developed without taking people's needs into account but is instead specifically geared towards improving their living and working environment. By introducing digital design as a key skillset, suboptimal results are avoided, and space is created for creative, sustainable and successful digital solutions."?


- Frank Termer (Bitkom)

Georg-Christof Bertsch

Ich bin Inhaber von BERTSCH.Brand Consultants und anchorman des DDCAST-Podcast. Als systemischer Identity- und Organisationsberater berate ich bei Markenkommunikation und Transformation. Als Coach betreue ich CEOs.

1 年

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