Frank Landman on Navigating Sustainable Development Goals for Lasting Change

Sustainable Development Goals (SDGs) have become a cornerstone in shaping global efforts towards a better future. In this context, Frank Landman , the founder of Everlast Consultancy, has been instrumental in driving businesses to embrace sustainable development as a strategic imperative. Through his consultancy work, he offers valuable insights into how the SDGs are reshaping corporate responsibility, influencing governmental frameworks, and fostering well-being over pure profit-driven motives.

The Key to SDG Success: Beyond Technocracy

According to Landman, one of the major challenges with SDG implementation is the over-reliance on technocratic solutions. “The key to the success of the SDGs lies not in technocracy but in our shift from welfare to well-being; it is a matter of humanity,” he states. For Landman, addressing sustainability requires a deeper shift in how we relate to nature, beyond simply technological advancements like windmills and solar panels. Instead, a more profound change is needed, one that challenges our relationship with nature and emphasizes responsible stewardship.

Bringing the SDGs to Companies: Strategic Thinking and Balance

Landman also emphasizes that making the SDGs accessible to businesses requires “strategic thinking and restoring balance.” For many companies, integrating SDGs is not merely about meeting government regulations or securing subsidies. Rather, it's about embedding these goals into the core operations, aligning profit with positive societal and environmental impact.

One of the questions Frank regularly encounters is how companies can make a financial case for sustainability. In response, he highlights how “employee well-being, subsidies, and collaboration with universities” can create value while enhancing long-term sustainability. His consultancy helps companies identify key SDGs relevant to their industry and advises them on implementation strategies that go beyond compliance to foster innovation and lasting change.

Challenges in Implementing the SDGs

Despite the momentum behind the SDGs, Landman acknowledges that challenges remain, particularly for small and medium-sized enterprises (SMEs). He explains, “The risk of not succeeding is higher for these companies, making it challenging for them to prioritize and focus on achieving the SDGs.” However, he points out that many young companies are incorporating SDGs from their inception, marking a positive shift toward sustainable practices being built into business models from the start.

The Path Forward: Leadership and Personal Involvement

When asked about the future of SDGs, Frank highlights the need for greater leadership at the government level. “To improve the implementation of the SDGs, it is crucial for the government to embrace the SDGs and adopt a coordinated approach,” he explains. Beyond government, there is a growing movement towards Inner Development Goals (IDGs), focusing on holistic human competencies that go beyond technological solutions to address ecological, emotional, and spiritual intelligences.

Landman remains optimistic about the role businesses, governments, and individuals can play in achieving the SDGs. His message is clear: “Humans have no positive contribution to nature; we need to relate to nature differently.” His drive to contribute to sustainability stems from this belief, urging others to reflect on how they can create a more harmonious relationship with the planet.

Join the Journey

Frank Landman’s work is a powerful reminder of the potential for businesses and governments to drive meaningful change when aligned with the SDGs. His focus on well-being over mere welfare is a call to action for companies and individuals to reassess their impact and take steps toward a sustainable future.

Join me on this journey towards a more sustainable and equitable world. Together, we can make a difference.