Frank Kern Hijacked Grant Cardone’s Instagram Live

So, yesterday I was minding my own business when my wife said she just got a notification I was going live on Instagram.

The problem was, I wasn’t going live.

And I quickly realized what was happening.

The greatest digital marketing expert of the past decade, Frank Kern, along with Facebook Ad legend Alan Lazar—both Instagram stars themselves and who also have offices inside my office, took the liberty to do an impromptu Livestream on MY feed.

Curious about what would come out of it, I tuned in.

“If someone is getting a result you want, look at what they are doing and replicate it.” —Frank Kern

Here’s a small sample of some of the stuff Frank and Alan discussed that you might find useful:

• There are patterns in the way all great salespeople present.
• Reverse engineer people that are doing something great—don’t reinvent the wheel.
• While you don't need to reinvent the wheel, keep in mind that you shouldn't act like somebody else to get a big social following but rather be yourself.  
• The magic sauce is NOT about you, but rather about how your audience can get what they want. It’s never, in fact, about you!
• Building a brand is huge and goes beyond just advertising.

All this advertising and branding talk got me thinking.

Last week my Facebook posts alone reached 53 MILLION people.

Could you imagine having your message reach that many people, on just one platform?

This moved me to do some math and figure out what is the exact average costs for 1,000 impressions on Facebook. 

Turns out it’s about $11.20 per 1000 impressions.

 This means, my exposure was actually worth over $1 million dollars.

What does this show you?

Social media is magic...if you do it right.

Here’s a formula I want you to remember:

(Goodwill + offers) frequency = Money

Every bit of content that you put out has the potential to turn into goodwill.

Goodwill is created when your content entertains people enough to like you or drives them to view you as a valuable and/or credible source.

Goodwill coupled with the right offers is an effective recipe for sales.

You’re delusional if you think the average person is paying attention to you, by the way.

There is so much crap online and so much going on your actual phone that it’s very unlikely for you to see any content every time it’s released.

This means you must release a lot of content—and often.

Now, just as Frank Kern and Alan Lazar began to show you on my Instagram live yesterday, allow me to explain to you how to actually structure this stuff…

There’s something everyone wants but doesn’t have.

Your job is to get it for them.

So, build goodwill and create valuable content in order to show them that you are the person who can fill their void.

Now, how do you repeat your message without boring your audience?

By genuinely building relationships with them that allow you to build their confidence.

This will guarantee sales for you.

By indicating their concerns, and creating content that addresses and exposes their fears you are creating goodwill, and no one gets bored of genuine goodwill.

Remember, the most effective way to market is to be consistent and remind your audience what the benefits of doing business with you are!

I’m super excited to be doing a live training very soon with Frank.

You can get access here.

We will show you how to BUILD A GLOBAL BRAND ON SOCIAL MEDIA that will be recession proof.

• What NEVER to say in your posts
• The quickest way to more leads
• Why most entrepreneurs flameout
• The #1 ad platform you need to use now
• 3 Steps to 10X your income in ANY economy 

This will be my largest, most epic webinar EVER. 

Oh—and we’re giving away nearly $10,000 in free bonuses for those that sign up today.

Check out everything you get HERE.

Don't just collect likes, collect checks!

Be Great,

GC

Grant Cardone is the author of eight business books, thirteen business programs, and is the CEO of seven privately held companies. Forbes calls him one of the top social media business influencers in the world. Cardone founded and manages a real estate investment firm, Cardone Capital, with $1Billion assets under management. He also travels the world consulting Fortune 500 companies, small business owners, startups and governments on business expansion. One of his enterprises recently hosted The 10X Growth Conference at Marlins Park in Miami, Florida with over 34,000 business people and entrepreneurs in attendance from over fifty countries. Mr. Cardone resides in Miami with his wife, Elena Cardone and their two children, Sabrina and Scarlett.