Franchisees + Marketing = Mission possible!

Running a business is a demanding venture regardless of the chosen industry. Even when you start small, there are countless aspects to consider.  In addition to providing quality services or products, accounting, logistics, budgeting and team management can all be time-consuming and even overwhelming. But what most new business owners worry about the most is marketing and sales - as a franchisor this is by far the top concern for all of our prospects. 

Marketing is a complex field on its own. It integrates numerous strategical, creative and analytical tasks and can be very daunting for the inexperienced. Over the years, we at Fantastic Services have developed smooth in-house online and offline marketing systems that give results and attract customers for our franchisees. 

Here are some of the challenges that lie ahead of entrepreneurs and franchisees who are just about to start their business journey and how we can tackle them together. 

Finding the right marketing channels for your business

The success of any marketing strategy relies on delivering the right message to the right audience. When it comes to target audiences, quality outweighs quantity. Different demographics tend to use different communication channels and vary in the way they behave on the Internet. Knowing your audience and target persona is vital in deciding which marketing channels will give you the best results.

Placement, timing and context will determine whether you’ll attract more clients to your business. The marketing team at Fantastic Services has years of expertise in utilising both online and offline channels that are most efficient in achieving brand awareness and winning new customers for the cleaning services of our franchisees. 

Content marketing strategy and implementation

Placing the occasional ad in the local newspaper and boosting a Facebook post once in a blue moon is like shooting in the dark. Your business needs a consistent and well-thought strategy and a comprehensive plan for your marketing and promotional content. Every text, image and video you put out should be in line with your brand messaging. 

This is why my team and I heavily rely on consistency and creativity in our content strategy. We use storytelling to engage and grow our audience and attract loyal customers for the Fantastic Services franchise.

Budget management

What per cent of your budget should go to advertising? Should you invest in content marketing and PR? Budgeting a marketing campaign is one of the main challenges for small business owners. Our franchisees enjoy the benefits of a marketing team of experts who know how to utilise both organic and paid methods for promoting our domestic services while optimising advertising costs. This saves you a lot of hassle and unnecessary spending for ineffective ads.

Building relationships

A complete marketing strategy doesn’t involve only advertising and promoting your business but seriously relies on building relationships too. Networking with potential partners and media outlets is crucial for having a successful marketing strategy. But not only this, you need to establish excellent relationships with customers through consistent and strategic engagement in order to have them return to your business and recommend you to others.      

Fantastic Services has already formed a network of reliable marketing partners and well-developed relationships with various media platforms. What’s more, our PR and partnerships department is constantly coming up with new ways to reach out to influencers, interact with new audiences and communicate with existing customers. 

Monitoring and analysing results

“If you can’t measure it, you can’t improve it.” This quote that belongs to the inventor of modern business management Peter Drucker is an essential principle in marketing. 

You need to closely track your results and the data from all channels of your marketing campaign. Only then you can evaluate what works and what doesn’t and adjust your strategy accordingly. You also need to know which statistics have a meaningful impact on your business and which are simply vanity metrics. 

This task can be especially tricky for new entrepreneurs. Monitoring data and analysing it requires time and expertise, which comes from years of experience in the marketing field. 

At Fantastic Services, we rely on experienced marketeers who conduct regular competitors research, follow trends and closely monitor the results from all our marketing channels. Based on their professional analysis, we are able to build winning strategies for growing sales and profits.

How does being part of a franchise help you with marketing your business?

After becoming part of the Fantastic Services franchise, our franchisees immediately gain access to an established marketing system and know-how. They benefit from the work of over 500 professionals who devote their expertise to promoting our property maintenance services and attracting loyal clients for our franchise. 

What are the marketing pain points you encounter? 

Share them with me, and let’s find a solution.