Franchisees Make these 3 Common Mistakes with Their Facebook Pages
Our goal is to always make your social media game successful. Today, I got off a call with a franchisee that's not an imLabs customer. And the first thing she said to me was it's so hard to trust social media companies. ** I mean I have heard so many awful stories, so here's another one. The franchisee went on to tell me that the girl who's currently running social media was meant to be posting and tracking everything. But when the owner went to check her Facebook page, there wasn't a post since October. And the girl running social media said, opps, I guess it didn't get posted.
At imLabs. we know it's hard trusting social media companies and when you've decided to take this task on yourself, there's mistakes you're going to make. imLabs is here to help regardless. We understand the power of a strong local social media and Google presence, and that's why we're here to guide you through some common pitfalls franchisees often face on their Facebook pages.
?? Mistake #1: Ignoring Brand Guidelines - One of the biggest missteps we see is franchisees deviating from the company's brand guidelines when creating content. Your franchise brand is your identity, and consistency across locations builds trust with your local audience. At imLabs, we're all about aligning your content with your brand, ensuring a cohesive and impactful social media presence.
?? Mistake #2: Neglecting Your Profile Page - Your profile is the face of your business on social media. Neglecting it is like leaving money on the table. We'll show you how to optimize your profile for maximum impact, making sure it reflects the excellence of your franchise. Let imLabs be your partner in crafting a profile that captivates and drives customers to your business.
?? Mistake #3: Inconsistent Local Ads - ?Running local ads is crucial for engaging your community. Unfortunately, many franchisees fall into the trap of irregular ad campaigns. At imLabs, we emphasize monthly and consistent local ads to keep your business top of mind and attract new customers regularly. You don't have to spend a lot here to get results.
?? Special Tip: #4 - Track Results Monthly - Knowledge is power. Our extra tip is to track your social media results monthly. imLabs provides comprehensive analytics to help you understand what's working and what needs adjustment. We're not just a digital marketing agency; we're your strategic ally in achieving your business goals.
At imLabs, we take pride in being the bridge between social media data and franchisee success. Trusted by industry leaders like Dairy Queen, Orangetheory, Papa John's, Supercuts, The UPS Store, and more, we are committed to helping franchisees drive traffic through their social media channels.
Why Choose imLabs?
Are you struggling with something when it comes to social media or even Google?
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