The Franchise Disparity Debate: Systemic Exploitation from Field to Franchise
Craig McIntosh
HappiGroup empower communities with autonomy in food, water, energy, and resources. By transforming waste into value, we aim to inspire sustainable systems that prioritize people, planet, and purpose.
Franchising, at its core, is an ingenious model that allows businesses to scale rapidly, create jobs, and bring products and services to a broader audience. It's a model that has proven its worth time and again, empowering countless entrepreneurs to realize their dreams of business ownership. However, like any system, it is not without its flaws—flaws that have become more pronounced as the industry has grown in complexity and reach.
In a recent discussion sparked by a LinkedIn post, I found myself reflecting on the deeper issues that plague the franchise industry. While the debate with a fellow professional, Ron Silberstein CPA CFE , was the immediate catalyst for this article, the concerns I raise go far beyond any single conversation. They speak to a broader, systemic issue that threatens the very sustainability of the franchise model as we know it.
The heart of the matter is the growing gap of disparity within the franchise system—a gap that is widening at an alarming rate. This disparity isn't just about income; it's about power, influence, and the ability to shape the future of the business. On one side, we have franchisors—often large corporations—who wield significant power and reap substantial financial rewards. On the other, we have franchisees and their employees, who bear the operational burdens and financial risks but see a far smaller share of the profits.
It's easy to celebrate the successes of franchising—the job creation, the entrepreneurial opportunities, the widespread access to products and services. But we must also confront the realities of the system that enables these successes. The concentration of wealth and decision-making power at the top, the lack of transparency in how profits are distributed, and the barriers that prevent meaningful accountability are issues that cannot be ignored.
This article is a call to action for decentralization within the franchise model. We need systems that empower franchisees, employees, and consumers alike by ensuring transparency, traceability, and accountability at every level of the supply chain. This means not only recognizing the hard work and achievements of those on the front lines but also addressing the systemic inequities that make true fairness and sustainability difficult to achieve.
By shining a light on these issues, my hope is to foster a conversation about how we can improve the franchise model—how we can make it more equitable, more transparent, and more sustainable for everyone involved. The future of franchising depends on our ability to adapt and evolve, to create a system that works for all, not just the few at the top.The Income Disparity
First, let’s talk about the income disparity I mentioned. According to the Economic Policy Institute, the top 1% of earners in the U.S. captured 160% of the income growth between 1979 and 2019. In stark contrast, the bottom 90% saw their share of income shrink. This imbalance is reflected in the franchise world, where franchisees and employees often bear the brunt of financial strain while franchisors accumulate significant wealth.
Here’s a shocking stat: The average CEO of a fast-food franchise chain makes over $21 million per year, while the median pay for a full-time fast-food worker is just $19,900 annually. That’s a pay ratio of over 1,000 to 1. Even more revealing, a report by the Roosevelt Institute found that franchisees of fast-food chains like McDonald's often earn only $50,000 to $100,000 annually, with some making far less after paying franchisor fees, royalties, and other costs. This is a far cry from the multi-million-dollar incomes of the executives who sit at the top of the franchisor organizations.
But it’s not just the executives raking it in. A study by Franchise Business Review revealed that only about 30% of franchisees generate over $100,000 in annual income, with many franchisees—over 50%—earning less than $50,000 a year. This income is precarious, especially considering the high costs associated with running a franchise, including ongoing royalties, marketing fees, and other mandatory expenses paid to the franchisor.
Disparities Between Employees and Franchisees
Let’s also talk about the gap between franchisor employees and franchisee employees. On average, employees working directly for a franchisor earn 25% to 30% more than employees working for franchisees in the same brand, even when performing similar roles. This gap is even wider when you consider benefits and job security. Franchisor employees typically enjoy better health benefits, more stable work schedules, and greater opportunities for advancement compared to their counterparts working for individual franchisees. This disparity further emphasizes the unequal distribution of wealth and opportunity within the franchise system.
Gender Inequality in the Franchise Industry
Now, let’s bring gender into the equation. Gender inequality is rampant in the franchise industry, with female franchisees earning on average 34% less than their male counterparts, even when controlling for factors like experience and business type. Moreover, women are significantly underrepresented in franchisor leadership roles, where the gender pay gap can be as much as 45%. This gap not only affects earnings but also limits opportunities for women to climb the corporate ladder within franchisor organizations. For female employees working under franchisees, the pay gap is even more pronounced, with many women earning less than their male peers for the same roles, further exacerbating financial insecurity.
Race Inequality: A Critical Issue
Race inequality is another critical issue that cannot be overlooked. Black and Hispanic franchisees earn significantly less than their white counterparts, with studies showing that minority-owned franchises generate 16% to 26% less revenue on average. This disparity is often rooted in systemic barriers, including limited access to financing, less favorable locations, and higher startup costs imposed on minority franchisees. Furthermore, a report from the National Urban League found that Black franchisees are more likely to be placed in underperforming locations, leading to a cycle of lower revenues and higher closure rates. Within the workforce, employees of color working for franchisees are also more likely to earn lower wages and have less access to advancement opportunities compared to their white counterparts, further deepening the racial wealth gap.
Hidden Profit Streams
Another staggering disparity: the National Bureau of Economic Research reported that in some franchise models, franchisors can make up to 90% of their revenue from royalties and fees alone, with little regard to whether individual franchisees are profitable or not. This effectively turns the franchisee into a revenue source rather than a business partner, exacerbating the financial strain on those lower down the ladder.
Consider this: A survey by CareerBuilder found that 78% of American workers live paycheck to paycheck to make ends meet, and 56% are in debt over their heads. In the context of franchising, where many franchisees and their employees fall into this category, the disparity becomes even more pronounced. The system is skewed heavily in favor of those at the top, leaving the majority to struggle.
The Franchise System: A Cycle of Exploitation
The franchise model, often lauded for its ability to rapidly expand businesses and generate wealth, has a darker underbelly that is frequently overlooked. The disparity between the wealth generated by franchisors, their employees, and the income earned by franchisees and their employees is stark—and the gap of disparity (GOD) is growing exponentially. The situation is exacerbated by the multiple profit streams that franchisors control, allowing them to benefit at every stage of the supply chain, often at the expense of those who can least afford it—and a planet that most definitely can't handle much more.
Franchisor vs. Franchisee: The Pyramid Scheme of Wealth Accumulation
At the top of the pyramid, franchisors—often large corporations like McDonald's, Subway, and others—enjoy significant financial benefits with minimal risk. They collect royalties, marketing fees, and other payments from franchisees, which typically range from 4% (rare) to 12% of gross sales, sometimes more. This model enables franchisors to generate substantial income with low operational risk, as the burden of day-to-day management and financial risk falls squarely on the franchisees.
Franchisees, however, often face slim profit margins. The median annual income for franchise owners hovers around $80,000, but many earn significantly less after accounting for the mandatory fees, royalties, and operational expenses, with about 15% to 20% losing money. For many, these costs, coupled with the high demands of running a business, result in financial struggles that are far removed from the wealth accumulated at the corporate level. Franchisees are effectively caught in a cycle where they work tirelessly to maintain a business that primarily benefits the franchisor.
Franchisee vs. Employee: The Widening Wage Gap
As we move down the economic ladder, the disparity between franchisees and their employees becomes increasingly concerning. Many workers in the franchise sector earn near-minimum wages, often below the living wage required to cover basic living expenses. For example, in 2020, McDonald’s CEO earned over $10 million in total compensation, while the average worker earned around $11 per hour ($20,000 to $25,000 per year before deductions). This pay gap is not just a statistic; it reflects a systemic issue that leaves full-time workers dependent on public assistance programs like SNAP and Medicaid.
A 2020 Government Accountability Office (GAO) report found that Walmart and McDonald’s were among the top employers of workers who relied on food stamps and Medicaid. In nine states, Walmart had approximately 14,500 employees on SNAP, while McDonald’s had around 8,800 workers on the same program. This heavy reliance on federal assistance underscores the insufficiency of wages to meet basic living costs, even for those working full-time.
Franchisor vs. Employee: The Starkest Contrast
The disparity becomes even more glaring when comparing the earnings of franchisors to those of their employees. Top executives at franchisor companies often earn salaries in the high six to seven figures, accompanied by hefty bonuses and stock options. This stands in stark contrast to the low wages earned by the majority of franchise employees, creating a gap between the earnings of a corporate executive and a frontline worker that can be as much as 1,000 times.
For instance, the Economic Policy Institute reported that CEOs in the fast-food industry earn more than 1,000 timeswhat the median worker makes. This enormous gap not only highlights the disparity in compensation but also underscores the differing value placed on contributions at various levels within the franchise system.
The Hidden Profit Streams: From Field to Franchise
The franchise model's exploitation doesn’t start or end with wages—it’s deeply embedded across the entire supply chain. Corporations profit at every stage, often to the detriment of franchisees, their employees, and consumers. Below is an exploration of 15 hidden revenue streams that highlight this intricate web of financial interests:
These 15 hidden revenue streams (to name but a few) illustrate the intricate web of financial interests that large corporations, particularly those involved in franchising, use to maximize profits. By controlling or investing in various sectors—from agriculture to energy—these corporations profit long before the goods reach the franchise level. This interconnected system often creates significant conflicts of interest, where the financial success of the franchisor is at odds with the struggles of franchisees and their employees.
Understanding these hidden revenue streams is crucial for anyone involved in or considering entering the franchise industry, as it reveals the deeper, often exploitative, dynamics at play.
The Three Levels of Disparity: A Systemic Issue
This complex profit cycle creates three distinct levels of disparity within the franchise model:
Income Disparity in the Workforce
The gap in earnings is not limited to the franchise sector; it’s a reflection of a broader systemic issue across the entire workforce. According to a report by the Economic Policy Institute, the top 1% of earners in the United States captured a significant portion of income growth over the last few decades. Specifically, between 1979 and 2019, the top 1% saw their incomes grow by 160%, while the bottom 90% experienced much slower growth at just 26%. This widening gap supports the notion that a significant portion of the workforce, including those within franchises, struggle while a small percentage of individuals accrue disproportionate wealth.
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Franchise Industry Specifics
The franchise model often exacerbates these disparities. The International Franchise Association’s data suggests that the median annual income for franchise owners is around $80,000, with many earning significantly less after accounting for fees and royalties paid to franchisors. On the other hand, franchisors, particularly those at the executive level, often earn salaries in the high six figures or more. For instance, in 2020, the CEO of McDonald’s earned over $10 million in total compensation, highlighting the stark contrast between franchisees and corporate executives.
Small Business Struggles
A study by the Federal Reserve found that nearly 40% of small businesses, which include many franchises, struggle with cash flow and face significant challenges in covering payroll and operating expenses. This supports the idea that many franchisees live paycheck to paycheck, despite working long hours and managing complex operations.
Systemic Disparity in Pay and Social Assistance
It’s well-documented that many employees at large corporations, including franchises, earn wages so low that they must rely on federal assistance programs to make ends meet. A recent report by the Government Accountability Office (GAO) found that Walmart and McDonald’s are among the largest employers of workers who receive food stamps (SNAP) and Medicaid. In nine states alone, Walmart had approximately 14,500 employees on SNAP and 10,350 on Medicaid, while McDonald's employed around 8,800 workers on SNAP. The GAO report further highlighted that 70% of workers who rely on SNAP and Medicaid are employed full-time, predominantly in the private sector.
Broader Economic Data
Broad economic data supports the idea that income disparity is growing. The Gini coefficient, a common measure of income inequality, has shown an upward trend in the U.S. over the past few decades, indicating a widening gap between the rich and poor. This trend is mirrored in many industries, including franchising.
Additional Statistics Highlighting the Disparities
Conclusion: The Need for Transparency and Equity
These points and statistics reinforce the challenges faced by workers and franchisees in the current economic landscape, highlighting the need for greater transparency, fair compensation, and equitable opportunities within the franchise model. Addressing these systemic issues is crucial to creating a more sustainable and fair business environment for everyone involved.
The debate I had on LinkedIn was just the beginning of a larger conversation about these critical issues. It’s time we look beyond the surface and address the growing gaps of disparity at every level within the franchise industry.
Additional Reader Note:
It is important to acknowledge that while statistical discrepancies can arise due to different methodologies, sample sizes, and variables, the overarching trend remains clear: there is a significant and growing disparity within the franchise industry that warrants attention and action.
When studies from reputable sources consistently point to similar issues, even if the exact percentages vary, it underscores the validity of the concerns. These variances do not diminish the critical need for policy change but rather highlight the complexity of the issue and the importance of comprehensive solutions. The consistent patterns of disparity—whether in income, gender, or racial inequality—reveal systemic issues that must be addressed to create a fairer, more sustainable franchise model.
This observation further strengthens the argument for decentralization, transparency, and accountability. It’s not about finding one "correct" percentage, but about recognizing the pervasive nature of the problem and taking collective action to address it. This approach allows for a more holistic understanding and paves the way for meaningful reforms that can benefit all stakeholders in the franchise system.
Reference Index
Additional Statistics and Economic Data
Article Intro Claims
Income Disparity in the U.S.
CEO Pay vs. Worker Pay
Franchisee Income
Franchisor Employees vs. Franchisee Employees
Gender Pay Gap in Franchising
Racial Inequality in Franchising
Worker Financial Insecurity
Franchisors’ Revenue from Royalties and Fees
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