Frameworks, Advocacy Usage in Sales, And Events
Mary Green
Strategic Customer Marketing & Community Manager | Scaling B2B SaaS Through Community-Led Growth | Owner & Advocacy Leader at CMAweekly
2 Frameworks for Building Community amp; Advocacy
My frameworks: I created 2 Frameworks for my course attendees this past week, I wanted to share them with all of you.
Roadmap: Bringing Value to Internal Teams: As you join a company you’ll need to partner with several internal teams, you need a plan to do this successfully, enter the roadmap to bringing value to internal teams.
How will your customers thrive as advocates? The 4 types of advocates by Laura Ramos and my implementation of how their journey progresses:
Check out The Future of Revenue shared by Pavillion amp; Kathleen Booth
Here are a couple of screenshots that I believe are applicable to Customer Marketing & Advocacy and I will explain why.
The shift from sales focus to ecosystem focus means there will be more focus on the customer as a source as well as partners (though this report was specifically focused on partner marketing).
Account-based selling is very close to account-based marketing and our 1:1 relationships with customers are very account based ie: we have even more value to add.
领英推荐
Top relationships used in the sales process (not partnerships): CUSTOMERS - show that to your leadership!
We Need Your Support - Fill out This Case study survey
Your community member and contributor Emily Amos runs a yearly study to help us all understand the implications of customer stories.
G2 Reach 2023
It’s back - Reach 2023 by G2. I’m a huge fan of Katlin Hess and she’s joining us soon for an event, but in the meantime, you can register for her awesome masterclass:
Katlin Hess, Dir, Customer Marketing at G2Rachel Bentley, Sr. Director, Product Mgt at G2
Events for the Community
Subscribe to the calendar, Planning Customer Events with Michael Sciano, Planning for 2024 with Kevin Lau, Driving Revenue & Expansion with Elyssa Steiner. Register here.
Finally,
I’m looking for volunteers to host future masterclasses and weekly calls. Message me here on LinkedIn (https://linkedin.com/in/marygreencny)
Building & Managing Marketing Programs: Customer Marketing & Advocacy | Webinars | Chat | Virtual Events
1 年Freaking brilliant
Senior Consultant at Barrington Consulting Group | Service Designer | Content Designer | UX/UI Designer
1 年Great newsletter, as always!