Framework Names Don’t Have to Have Baggage

Framework Names Don’t Have to Have Baggage

Ask anyone who works in product development how they feel about “Agile” or “Scrum” or “OKRs” or just about any other framework and you’re likely to hear a mixed bag of complaints, praises and comments of indifference. Everyone has an opinion on these ubiquitous frameworks and they bring that baggage with them to their subsequent positions. How they were implemented at each organization adds to the organizational reaction when they reach a new adoptee.

Baggage Hampers Adoption

How people feel about Agile or OKRs directly impacts the success of a new implementation. If the opinion is high, odds are the implementation will succeed. If folks don’t have good experiences with these frameworks they won’t adopt as easily or, at times, actively work to ensure they don’t get adopted. The mere perception that a new way of working has no value or has failed multiple times starts an organizational change at a deficit. Not only does the transformation team have to drive the new change forward, they have to erase the perception deficit.?

Rename the Framework To Erase the Baggage

In The Startup Way, author Eric Ries talks about bringing Lean Startup to GE. One of the first things the organization did was rename the program to Fastworks. At the time Lean Startup was at the height of its popularity and while it had many advocates, it also had its detractors. Had GE leadership announced they were implementing Lean Startup across the organization, many teams and departments would have pushed back based on their experience with the framework (i.e., the baggage).

By changing the name to Fastworks, GE could introduce a seemingly new idea. This idea had no baggage associated with it because no one had ever heard of it. It was an internal invention, unique to the company. The transformation agents had an enormous task ahead of them to be sure; however, one thing they didn’t need to do was figure out how to change the minds of detractors. They didn’t exist.?

Changing the names of these frameworks doesn’t mean we don’t use them. To the contrary, we can use any part of the framework we feel makes the most sense in our context. What it also enables us to do is to mix and match parts of frameworks that may not have been tried out together. No one can claim that a thing we added to the framework “isn’t Fastworks” or whatever name we choose, because we are literally inventing it on the spot.


Mat Winegarden

Product Leader Helping Organizations Build World-Class Products and High-Performing Teams - Product Operations | Product Manager | Product Coach | Mentor

1 å¹´

I love this point of view and is exactly what I'm doing right now with the concept of OKR's. Our org has some heartburn (aka baggage) with that framework, so I've been experimenting with simple terms like Goals, Objectives, and Success Metrics. Everyone has been able to get behind that concept so far :)

Bargavi AK

IIMB MBA Co'26 | GE Healthcare | PMP?| Ex-Cognizant | Innovating Scalable Solutions

1 å¹´

It's really fascinating how our initial perceptions can shape the outcomes of these frameworks. I find the idea of using renaming to overcome these biases quite innovative.

Chase Damiano

Founder of Human at Scale | Operations Expert | Entrepreneur | Coach

1 å¹´

Experienced employees will see through this. Calling the same thing by a different name doesn't mean it's a fresh take. I think any efforts exploring the beliefs for why these frameworks have the baggage, why they failed, what we can do differently will have a much higher ROI than slapping a new name on it.

Gary Tsang

I Help Agile Practitioners Excel At Work. Join my 17K+ Subs on YouTube @agilecoach

1 å¹´

Great article! How can we ensure that renaming frameworks doesn't lead to confusion or loss of understanding?

Chris Meadows

?? I am dedicated to restoring safety and peace of mind | Collaborating with insurance carriers and third party administrators for comprehensive biohazard, trauma, and drug remediation solutions

1 å¹´

Great concept, specifically regarding execution. What happens when the new name outgrows the new bag?

要查看或添加评论,请登录

Jeff Gothelf的更多文章

  • How to handle a goal every team should have

    How to handle a goal every team should have

    Goal setting in an organization can be complex. Some objectives are unique to a specific team, discipline, or product…

    4 条评论
  • Effective Storytelling: Bottom Line Up Front Explained

    Effective Storytelling: Bottom Line Up Front Explained

    In recent months, the team at Sense & Respond Learning has been teaching a new course called Storytelling Superpowers…

    11 条评论
  • Measuring the Intangible: Setting OKRs for Cultural and Behavioral Change

    Measuring the Intangible: Setting OKRs for Cultural and Behavioral Change

    Over the past month, while working with a global client to define their OKRs, we encountered an interesting challenge…

    6 条评论
  • OKRs for Organizational Agility

    OKRs for Organizational Agility

    I’ve been lucky to work with a few clients who were going through some kind of transformation in the past few years…

    8 条评论
  • The Role of AI in UX Design: Leveraging Technology While Keeping the Human Element

    The Role of AI in UX Design: Leveraging Technology While Keeping the Human Element

    In recent months, I’ve explored a tool called Semanttic, a generative AI platform designed to streamline the creation…

    8 条评论
  • OKRs for Internal Products

    OKRs for Internal Products

    If OKRs measure success in terms of customer behavior, it’s relatively easy to identify the humans who are your…

    13 条评论
  • How we are testing our training business

    How we are testing our training business

    Happy new year! As some of you hopefully picked up on, we’ve rebranded and relaunched Sense & Respond Learning in 2024…

    1 条评论
  • Three Things That Make Large-Scale OKR Rollouts Successful

    Three Things That Make Large-Scale OKR Rollouts Successful

    Objectives and Key Results in startups, scale-ups are relatively easy to implement since the number of people who have…

    3 条评论
  • Does every target audience need an OKR?

    Does every target audience need an OKR?

    Speaking with a client last week, we came upon an interesting question. The client had 3 distinct target audience…

    3 条评论
  • OKRs for OKRs

    OKRs for OKRs

    At the risk of jumping the OKR shark (if I haven’t already) I want to talk this week on how to measure the success of…

    13 条评论

社区洞察

其他会员也浏览了