Fractional Sales Director: Project Update: - Jacksons
Kirk Dobie
Sales Leader | Data Evangelist | AI Advocate | CX Strategist | Mentor | Trainer | Author | Speaker | Open for Business
Reminder - why did they call on the KPD3 team?
This FY, Critical numbers kept getting missed
Revenues were down 18% to target
Loss of Sales Director 5 (now 6) months ago
New business down 31% YOY
Customer renewals down 17%
We set out on Discovery;
Sales Cycle & Process Audit
·???????New Lead Generation & Qualification process.
·???????Proposition Review plus New Value-adds proposed.
·???????Pipeline & CRM reconstructed.
·???????New Account Development & Retention Strategies adopted.
8 Weeks In;
·???????Sales & Delivery Teams fully resourced and trained.
·???????Self-Belief (Coding) bearing fruit. (One key resignation rescinded)
·???????New Processes Fully Trained-In
·???????Sustained Improvement in Conversion Rates
. Website reviewed, amendments made and metrics improving
???????
June target Smashed & Forecast for FY Increased
What's happening Next?
·???????Client Satisfaction Survey underway.
·???????New MI Dashboard being rolled out.
·???????New Sales Culture event – this week.
. New Board mentoring underway.
Our M.O
Here’s to another great month with a great client!