Fractional Consultants, It's Time to Stand Out: Lessons in Visibility with Vanessa Ashworth

This is a 'call to arms' for every fractional consultant out there!

You know the value you bring to your clients - you’re talented, experienced, and capable of solving real problems.

You also know the impact you have on client projects - you deliver quality outcomes, leave internal teams in a better place, and you move onto your next client.

But here’s the thing: you're no use to any one if you're invisible

You have a responsibility to be seen, so that the clients that need you get to know you.

They get to like you.

And they get to trust you.

I recently saw a fantastic post by Vanessa Ashworth , a marketing expert who knows exactly how important it is to stand out.

Vanessa’s core message is simple but so powerful: you need to be visible, credible, and memorable.

And it all starts with visibility.

Why Visibility Is Non-Negotiable

Let’s be honest - visibility is often the last thing on our minds when we’re focused on delivering great work for our clients.

It’s easy to think, “I'm too busy, I'm sure I'll get my current contract extended”

But honestly: being highly skilled is just the starting point.

If people don’t know who you are, if they can’t see the amazing work you do, then those skills are just going to waste.

Visibility turns you from the best-kept secret into the expert everyone wants to hire.

It’s about showing up where your audience is, sharing your perspective, and making sure people know you before they even need your help.

Visibility Leads to Credibility

Vanessa was very clear on this: visibility isn’t about being loud, it’s about being present. You don’t need to be everywhere all the time, but you do need to show up in the places where your clients and industry peers are.

It’s about sharing what you know, adding value, and building trust.

Being visible in the right way makes you credible. It’s about participating in conversations that matter, sharing insights that help others, and being generous with your knowledge.

Visibility and credibility go hand-in-hand, and together, they make you the person people think of when they need an expert.

Make Visibility a Priority

So, here’s my challenge to you: make visibility a priority.

It’s not just a nice-to-have, it’s what helps clients find you and trust you. Vanessa’s insights are a powerful reminder that, as fractional consultants, we can’t afford to sit back and hope we get noticed.

We have to put ourselves out there.

If you want to hear more from Vanessa and dive into this topic in detail, join us on our regular 'Meet The Experts' Livestream hosted in our community.

Monday 21st October 2024 @1.30pm - It’ll be packed with actionable insights you don’t want to miss.

In the meantime, why not take action today.

Do one thing that makes you more visible. Post on LinkedIn, join a discussion, share an article that inspired you.

Whatever it is, take that step. Visibility is built one action at a time, and those small efforts add up.

Let’s get visible - and let’s get those amazing opportunities coming your way.

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