Fractional CFOs: Small Businesses Don’t Know You Exist (Here's What to Do About It)
The Problem
Let’s cut to the chase: most small business owners don’t know what a fractional CFO is.
Those who do? They don’t think they need one.
“I’ve got an accountant and a bookkeeper,” they say, smugly patting their QuickBooks subscription.
Here’s the kicker:
Meanwhile, you’re out here with decades of corporate experience, wondering why the phone isn’t ringing.
But hold on, the needle is moving...
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The Rising Hope
Here’s the good news: businesses are slowly waking up.
The demand for fractional CFOs grew 103% last year—a sign that more owners are realizing their accountant isn’t exactly a financial strategist.
But let’s not kid ourselves.
This isn’t an overnight success story.
Adoption is climbing, but traditional accountants and bookkeepers still dominate.
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What You Should Do (No, Panic Isn’t the Answer)
Leverage LinkedIn to:
1?? Educate, Educate, Educate
Show small business owners what you do, how you save them money, and why their competition will crush them without you.
Don’t assume they know—it’s your job to tell them.
2?? Be Consistent
Yes, it’s frustrating to post endlessly on LinkedIn while it feels like nobody’s listening.
But here’s the deal: It takes hundreds of posts for your message to stick.
Keep showing up. too busy? outsource social media to someone (a human) who gets it (AI is still a bad idea).
3?? Leverage Their Lack of Awareness (this one is genius!)
Flip the script.
Market your rarity as their competitive advantage.
Example: “The competition doesn’t have a fractional CFO. You do. That’s how you scale faster, save money, and stay in business longer. Who doesn’t want to last longer?”
Soothing Message
You’re not doing anything “seriously wrong” if you don’t have a steady stream of clients yet.
The market’s still catching up. Your job is to educate, market smartly, and play the long game.
The Market rewards those who started yesterday instead of today, or even worse, tomorrow.
Ready to turn this problem into an opportunity?
DM me, and let’s chat about how to lock down your strategy.
Fractional CFO at On Demand Finance Director - Making your business more profit, in less of your time
2 个月Your expertise can transform small businesses - they just need to understand the value you bring.
Fractional CFO - Bringing clarity to your current+future financial path, maximizing your business value
2 个月Speaking facts here Omar Abed ??????
?? Part time CFO as a service | Lecturer?? Helping businesses quickly resolve the challenges in financial and organizational management and gain high efficiency, higher income, higher profits, and more free cash.|??????
2 个月Omar Abed thank you for the sharing! Actually, what you summarized in this post is 100% true. From my humble experience as a Fractional CFO already, I may say that there still exist bigger businesses that do not know the concept of Fractional CFO services. Furthermore, there exist businesses that do not know what is doing the Financial manager or CFO functions, despite they themselves are managing of tens of millions of dollars.
Data Scientist, Economist, AI Advisor | Ensuring 10-20% increase in SMB profits with data strategy | DM me to learn more.
2 个月I'm not a Fractional CFO myself... but want to add that it might take more than 100s of posts as you educate people to understand your value proposition, but all it takes is one or two people to "get it" to start growing! If I were a CFO, I'd definitely seek out someone like Omar Abed to help with the right balance of messaging, educating, and value proposition strategy!
Small Business Advocate providing advisory services and helping SMBs manage their business. Fractional/Virtual CFO
2 个月Great post Omar. Thanks for posting it. I was talking with a BNI member the other day. She told me that she didn’t understand what I did and had trouble referring me. And she’s a referal machine. I told her it is hard because most SMB don’t know fCFO exists and more importantly, don’t know they need someone to help them.