Fractal Friday - digital marketing roundup from MMC Learning
MMC Learning
Pioneering accredited online education for Marketers and Leaders since 2001
End of the week inspiration and essential marketing content from the world of MMC Learning.
New to our list?
We’ve hosted a whole bunch of webinars already in 2023 adding thousands of new people to our community. If you’re one of them, welcome!
Fractal Friday is our weekly marketing newsletter where we curate the latest useful reads and share what we’re up to every Friday.
Who are we?
Founded in 1996, MMC Learning works in partnership with a range of partners to deliver a range of marketing and management qualifications, supporting professional marketers at every stage of their careers.
These include the?Chartered Institute of Marketing ?to deliver level 4, 6 and qualifications, the?Digital Marketing Institute ?on its flagship Certified Specialist programmes, and?Chartered Management Institute ?on its portfolio of leadership qualifications.
Here’s a few things going on in our world and things that caught our attention this week.
In this email:-
THOUGHT FOR THE WEEK:
"Learning is not the product of teaching. Learning is the product of the activity of learners." — John Holt
HOW SHOULD A MARKETING TEAM BE STRUCTURED?
In a recent MMC Moments of Truth discussion between Stephanie Leigh-Rose, education and media director at MMC Learning and David Edmundson-Bird, they talked about the importance of building and structuring an effective marketing team and finding the best talent for your business.
This blog post contains the video we captured.
NOW BOOKING: “DISRUPT OR BE DISRUPTED” WEBINAR 7TH MARCH
Book our upcoming free live session with tutor, trainer and senior examiner Peter Rees on 7th March to identify the factors driving digital disruption, learn how disrupters operate and the strategies they use that can all impact your own journey of digital transformation.
HOT: LINKEDIN INTRODUCES SEO TOOLS FOR ARTICLES
All social media platforms want people to stay longer. Helping creators get more traffic achieves this and LinkedIn are rolling out subtle but important changes to articles which might mean creators post more articles.
领英推荐
DATE CHANGE: MASTERING THE ART OF DIGITAL STRATEGY - LIVE SESSION WITH DR DAVE CHAFFEY, 14TH MARCH
Dr Dave Chaffey’s webinar planned for 28th February has been moved to 14th March.
He’s a leading expert in Digital Marketing and has written several best-selling books on the topic. During this webinar, he’ll share his extensive knowledge and experience with attendees, providing them with valuable insights and practical strategies that they can implement in their own Marketing campaigns.
Whether you’re a seasoned marketer or just starting out, you’ll find plenty of valuable information in this webinar.
HOW DO YOU INCREASE PRODUCTIVITY IN TEAMS?
Part-time psychologist and business coach Andrew Ramwell, joined us recently to talk about how to go about increasing productivity in a team, through setting clear goals and finding ways to motivate individuals.
Watch this 8 minute video for a fascinating insight into how to combine the skillsets of your workforce and involve them in the decision making process to increase productivity.
HOW GOOGLE CONTINUOUS SCROLL HAS IMPACTED ORGANIC TRAFFIC
Google is continually innovating with search results. We’ve already seen the addition of “People also asked” as a powerful insight tool and recently they have been playing with continuous scroll.
How is it being received and what is the impact?
AND FINALLY:
20 ALTERNATIVES TO GOOGLE ANALYTICS
The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. The current leader in the analytics space is Universal Analytics (UA), which has been tracking web data since 2005.
But Google is going to stop tracking any new data in UA as of July 1, 2023. There are options.
As ever, thanks for being with us. Do share with a colleague!
And don't forget to book to attend our free online masterclasses here .