Fr. App Rediscovers Authentic Connections with the ‘Keep It Real' Journey in the US

In a world where social media has become just... media, our team at Fr. App, a London-based social networking platform, is on a mission to bring back the "social" in social media again.

With a decade-long career in tech with roles at eBay, Instagram, and Snapchat, Meghana Dhar once pinpointed the industry conundrum:

"The [social media] landscape has shifted from engaging interactions to passive content consumption:

Instagram: creators on beaches.?

TikTok: creators dancing.?

YouTube: creators talking.?

Twitter: creators arguing.?

Snap Inc.: dying.?

Facebook: dead."

As a prominent investor now in the tech industry, Ms. Dhar provided some practical insights into what the heck has been happening with social media these days.

But here's the crucial point: we still crave genuine connections. We yearn to bond with friends, friends of friends, and our communities. We, as the new generation, need a shift towards genuine social connections.

And that's how Fr. Team decided to come in.

This summer, our team, comprised of individuals who have grown up with TikTok, embarked on a thrilling journey. Led by Kyle Ciauri, a proud team member with millions of TikTok followers, we took to the roads to engage, connect, and bring back the essence of authentic social interactions.

Our team drove the Fr. Van, with the bold message "keep it real", along the east coast of the United States, with stops in West Palm Beach, FL, Philadelphia, Pennsylvania, Washington Square Park in Manhattan, New York, and some of the prestigious universities in Boston, including Harvard and MIT with a warm reception from students.

The idea is clear: if Fr. App is all about real connections, what better way to spread the word than by making face-to-face connections? Kyle, as our team member, spearheaded this initiative, bringing the Fr. App's message to various cities and directly engaging with our audience.

As TikTok, Instagram, Snapchat, Facebook, YouTube, and X (formerly Twitter) are all slowly evolving to become the same infinite scrollable feed of algorithm-optimized short videos from top performers, social networks were no longer about connecting with your closest friends, keeping up with long-distance family members and feeling a special connection with people you love.

Fr. App recognises that the future of social media is all about: authenticity, seamless communication, and real FUN. And It's evident that the colossal social platforms of today are no longer equipped or even motivated to fulfil this genuine need for connection.

Anna Lee, the Founder of Fr. App, emphasizes our mission, stating, "Fr. App was conceived from Gen Z's need for authenticity. We aim to carve out a space where Gen Z can cultivate meaningful friendships and share unfiltered life experiences. Our vision is to restore what a real social network should be, making social media genuinely ‘social’ once again."

Our team at Fr. App is on a mission to connect, inspire, and champion authenticity in the changing dynamics of the social media industry. We grew up with TikTok in a post-Facebook era, and we know that the future of social media is shaped by the daring teens and twenty-somethings like us who challenge the established norms. This belief is one we share with other next-gen social platforms such as BeReal, Gas (now acquired by Discord), Fizz, and Slay. We're building a social platform where our goal is not just to share content but to build a network based on real-life connections and genuine interactions.

Fr. App is on the cusp of a new era in social media, one that values the 'real' over the 'reel'. If you're Gen Z (or just young at heart), join us in redefining the social networking game for the next generation.

About Fr. App

Fr. App is a sequel stories-sharing social media platform founded by two London School of Economics and Political Science (LSE) alums setting out to fight filters and build a social network for real. Based out of London, Fr. App now has over 4 million Gen Z users worldwide who enjoy living in real-life moments without filters. With the app prioritizing the nurturing of genuine friendships, Fr. App key features centre around SEQUEL, which encourages users to add sequel stories to build each other's real-life moments with their own take, and WIDGET, which allows seamless communication and real-time updates between friends on the smartphone's Home Screen.

About Kyle Ciauri

With 1.4 million followers, Kyle Ciauri is the beacon of authenticity at Fr. App in a digital world often lacking genuine connections.