FP&A & Strategy – A marriage made in heaven
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FP&A & Strategy – A marriage made in heaven

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It’s a sad fact that almost 70% of transformation strategies fail to deliver the return that business leaders and stakeholders expect. The factors in failure have nothing to do with the size or maturity of the organization. Some of the most high-profile transformation failures over the past decade have impacted huge multinationals like Procter & Gamble, GE, and Ford.

Success or failure in transformation revolves around the goals, the clarity of strategy, and the communication and team buy-in within the organization. When you’re changing the culture of a business, everyone has to be along for the ride. This is why the finance function holds all the cards in the transformation game. We see the impact of every strategic decision as transactions filter their way into the books. We have a unique birds-eye view of all the operations of the company. To do our job well, we must maintain great relationships with our peers in different functions. We sit in the middle of the feedback loop from planning through action to analysis.? Transformation strategies and FP&A are a marriage made in heaven.

Unlocking Strategic Value

Tony Saldanha, who ran the IT and Global Business Services at Procter & Gamble for almost thirty years, compared the root of transformation failures with Alice’s encounter with the Cheshire Cat in Alice in Wonderland. When Alice asks which way to go, the Cat replies that the direction depends on where she wants to get to. Too many transformation strategies focus on the means, not the end. They don’t take account of what the activity is intended to create, deliver or solve. FP&A has the tools to define the outcome of a strategy and provide clear direction based on reliable data from all around the company and in the market and wider environment in which it operates.

Finance is in a unique position to draw the company together. FP&A engages with every function in the business. This collaboration is essential for the success of the company strategy. Take Ford, whose Smart Mobility initiative was segmented from the rest of the organization. Rather than becoming a beacon of hope, it was seen as a threat, draining investment from other areas. A holistic approach unlocks the strategic value potential of transformation, and FP&A is perfectly placed to ensure this happens. It’s a marriage made in heaven.

Driving Strategic Choices

Data-driven decision-making at the highest level of the business leads the way to effective strategy and successful transformation. FP&A can support this evolution in several key ways.

  • Use your analytical skills to set clear goals. What do you want to create, deliver or solve? When do you want this to happen?
  • Take the wealth of data that passes through your hands and make sure you understand the needs of your customers and how their experience can be improved.
  • Keep an eye on the competition. What is happening in the world around you is as important for planning as the internal data you collect.
  • Plan carefully and long term. Transformation cannot happen overnight. Be ready for resistance where you least expect it and have the data at your fingertips to mount persuasive arguments for change.
  • Bring all of the senior management team along on the journey. Transforming FP&A in isolation will not deliver success, and will not achieve cultural change. Use your good relationships and lead the way.

Financial Planning and Analysis drives the right strategic choices in the company for transformation success. How are you currently driving strategic choices in your company? Are you driving it at all or are you caught up in operational matters like most FP&A professionals? Delivering on the ambition of creating strategic impact is vital for the future of FP&A so get started today!

This was the second article in my latest series "FP&A Transformation Talks". You can read the previous articles below.

FP&A Transformation Talks

While you await future articles in the series you can read my latest series "Unlocking the unfair advantage of FP&A" below.

It's time to unlock the unfair advantage of Finance

Finance professionals know how to make money

How finance drives insights from analytics

Why Finance is the all-seeing eye of the company

How Finance can leverage its unparalleled access to data

How Finance should use its seat at the table

You can read a lot more articles about FP&A, Business Partnering, and Finance Transformation below. It all start's with “Introducing The Finance Transformation Nine Box”?where you set the ambition for your transformation. You should join the?Finance Business Partner Forum,?which is part of the Business Partnering Institute's online community.

The ultimate guide to decision-making for finance professionals?(the last article in a series about the decision-making process and how Finance should impact it).

The Mindset Change Checklist For Finance Professionals?(the last article in a series about the mindset change that finance and accounting professionals should make to become business partners)

It's Time To Decide If You Want To Be A Business Partner?(the last article in a series about the personality traits of business partners)

All Successful Business Partners Are "Leaders"?(the last article in the series about our new capability model)

Should We Keep Talking About Business Partnering??(part of a 17-article series where we deep-dive on the WHY, WHAT, and HOW of business partnering by putting it on a formula)

Your Journey To Successful Business Partnering Explained

How To Create Value Through Business Partnering

Everyone Can Adopt A Business Partnering Mindset?(part of a six-article series about FP&A Business Partnering)

From Business Partner To Working Within The Business?(part of an article series where I interview finance professionals about their careers in FP&A and Business Partnering)

Is Your Product Optimized For Value Creation??(part of a toolbox series where we look at what tools FP&A professionals should leverage to drive value creation)

How Business Partners Turn Analysis To Insight?(part of case study series where I interview business partners about how they drive value creation using real cases)

The Future Of FP&A: Two Ways To Take The Reins

What Is The Accounting Profession Paradox?

What Defines A Finance Master?

The New Career Path For Finance Professionals

How Finance People Can Be More Successful

The CFOs Roadmap To Transforming Finance

How To Become A Finance Business Partner

Financial Analyst vs. Finance Business Partner

Finance Business Partner Is A Bullshit Job

How Business Partners Keep A Plan On Track

Anders Liu-Lindberg?is the co-founder and a partner at the?Business Partnering Institute?and owner of the largest?group dedicated to Finance Business Partnering?on LinkedIn with more than 10,000 members. I have ten years of experience as a business partner at the global transport and logistics company?Maersk. I am the co-author of the book “Create Value as a Finance Business Partner” and a?long-time Finance Blogger?on LinkedIn with 65.000+ followers and 140.000+ subscribers to my blog. Recently I became an advisory board member at?Born Capital?to help identify and grow the next big thing in #CFOTech.

Dante H.

★ Finance Transformation & IT Project Manager | Data-Driven Strategy | Agile Certified Practitioner | Trainer | Podcast Host and AI enabled Producer

3 年

In defence of my former employer Anders their recent share price performance suggests that their latest transformation efforts haven’t gone so badly … the efforts taken to make the necessary changes at the global scale are far more complex than can be covered in a LinkedIn post.

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Stephen King (PTP, Prince2 and Change Practitioner)

Helping CFO’s & Transformation Leaders in (£10M+) Global Businesses achieve successful P2P/S2P Transformation through systems automation & innovation, enhancing operational effectiveness, reducing process costs & risk.

3 年

Finance transformations are always complex and involve many other teams upstream and downstream from Finance. The better transformations are those which involve the business teams from the start and have clear outcomes set up. Sadly most fail to deliver as they either run out of budget or don’t have the appropriate stakeholder support in the senior leadership teams to see them through. Once the team is disbanded the items left to transform very rarely happen.

Derrell Krebs

Strategy, CFO & Board Advisory Services

3 年

Great article Anders Liu-Lindberg! Even the best developed strategies fail without organizational alignment and accountability. I agree that FP&A is perfectly positioned to play a lead role in this effort. Appreciate the content you are sharing and for promoting the benefits of FP&A!

Uma Indran (FCMA,CGMA)

Non-Executive Director | Financial Transformation & Strategic Leadership Expert | Proven Track Record in Driving Organisational Change, Corporate Governance, and Sustainable Growth in Healthcare, Technology & Finance

3 年

I like the Cheshire cat and Alice in Wonderland bit Anders Liu-Lindberg

Steve Retallick ACMA, CGMA

I help business leaders and executives of fast-growth companies reduce operating costs in excess of £30m by leading and developing high-performance Commercial Finance, FP&A and Business Partner teams.

3 年

Many ways to answer this! Transformation a whole topic in itself. Taking it down a bit to FP&A delivery, it amazes me that so many companies have disconnected strategy and top/bottom planning processes, and then wonder why they are not delivering the strategic vision. So clearly huge opportunities to bridge this gap, you wont get far without partnering with strategy!

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