The Fourth Musk(eteer)

The Fourth Musk(eteer)

Amazon reinvented how we bought books. In the process they re-invented the way we enable people to find and order almost any type of goods. Once ordered, the company arranges to have to have our orders despatched and delivered. Amazon seems to have become an unstoppable force in the world of retail – laying waste to high-streets, department stores and shopping malls along the way.

I see something similar beginning to happen at Tesla. Elon musk has moved on from innovative products such as the electric car and is now on the cusp of reinventing manufacturing. Few people seems to have noticed how general his approach can be and how it can be applied to making just about anything, and making it anywhere.... read more

Great article Gareth! ... it's going to be less than 25 years for the oil industry!?

Fascinating and indeed inspiring, all in all this shows what should be the right approach of a new entrant also in stagnant markets...innovation and niches, to scale up from where the incumbent leave the market unattended !

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