4 Ways to Speed Up Your Sales Cycle With Marketing Automation in 2018

You have a great lead strategy in place and you are happy to find lot of leads flooding into your database. But nurturing those leads through the sales cycle quickly can be done only with marketing automation. Softwares like HubSpot help you in speed up the sales cycle, managing your sales efficiently. Marketing automation also will help lower your cost per customer and also shorten your sales cycle, ultimately making the job of your sales team easier.

Here are 4 ways where marketing automation can help shorten your sales cycle.

1. Marketing automation helps you score leads for quality and relevance:

Imagine how happy your sales team is when they get to meet the leads only when they are ready to purchase. Automation helps in prioritising leads so that it ensures that your sales team gets to speak to only those leads who have identified their problem and have been properly educated. This is in turn provides the sales person comparatively lesser time to win the prospect’s business as compared to the lead with a lower lead score.

As per Aberdeen Group research, “87% of respondents are currently using or planning to use lead management technologies. 40% currently score and lead prioritize leads."

2. Marketing automation helps to educate prospects:

Marketing automation helps leads to be nurtured through behavioral triggers that help indicating what prospects are actually interested in and helps in what content should be delivered to help educate them. This in turn help shortening the sales cycle.

When your prospects communicate what they are interested in based on what they have read, downloaded, and opted in to, it further helps the salesperson to continue the education process with a conversation which is targeted based on prospect’s needs. This is opposed to finding out on the phone after trying to sell that aren’t relevant to those needs.

If you like to learn more please visit: Four Ways to Speed Up Your Sales Cycle With Marketing Automation in 2018