Four Ways to Get Media for Your Book

___

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

___

Many of my media clients are authors, like me, and I always give them the same advice: create a media strategy for your books!

So I’m practicing what I preach.

When I’ve got a book about to hit bookshelves, here are four things I make sure to do.

1) Get Traditional Media Mentions

When it comes to publishing a book, I always tell my clients to get media attention well before the book comes out. If you’re lucky you could be like my friend Ilise Benun who got one media mention that brought her ten years worth of business! Check out my video interview with her here.

I spent close to two decades as a television producer and the authors who got coverage were the ones that I already knew. That’s because they were already experts in my eyes and it was easy to say yes to someone who has already proven to be a good source for you. You want to be friendly with editors and producers well before you have a book to sell. It’s much easier to get their attention when they know and trust you already.?

As I always say, media begets more media, so putting your name out there will create a ripple effect and hopefully bring new potential readers and media to your door.

And…

2) Never stop doing media

That’s a big mistake a lot of authors make. They only do media when they’re promoting. Make it part of your overall strategy. If you’re serious about this I can help – apply for a media strategy session here.

___

___

3) Produce Video Content

I may sound like a broken record with how often I encourage everyone to do video but that’s only because it works!?

When you’re seen on video the viewer gets to know you and like you. It’s a special connection that you can’t get through written word only. This is something you should be doing regularly. But for sure leading up to a big launch you should double your efforts.

There are so many topics that an author can create videos about. You wrote a whole book – pull from that! Remember to teach what you know and it will be much easier.?

If you want to learn how to create compelling videos check out my live-streaming show Inside Scoop, which has tons of episodes about media promotion and generating media from what you already have.

Plus, take your potential readers behind-the-scenes of your big launch. Let them see what you’re up to and they’ll get excited as well.

___

___

4) Get Booked on Podcasts

Podcasts are everywhere. You might be hearing that “everyone has a podcast” these days. They’re actually so popular that recording studios are the new must-have for boutique hotels. It’s true!

So what better place to start getting your name out there? Podcasts tend to have a unique and niche audience so you can really target those who you think would be interested in what you offer. And you can even reach new audiences too.?

Also, podcasts are a good place to work out your material because they are usually between 20 minutes and one hour. So your answers don’t have to be as tight and concise as with television.

Plus, here’s something you might not know, people who listen to podcasts buy books. Yep it’s true. Everyone thinks getting on the Today Show or another TV show means your book will fly off the shelves.

It’s simply not true. Podcasts are the ticket.

In fact, I was just at a conference and a media expert said her client was on The Today Show and sold only 111 books from that appearance. But when she was on a podcast the numbers soared.

If you’re interested in more author-related media content, check out this episode of Inside Scoop with publishing expert, Lucinda Halpern.

___

BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”

___