Four Types of Videos You Need to Drive Sales ??
Every business or brand needs four types of videos to build out its content library and drive SALES. They are:
- Evergreen Videos: Value-add videos that your target customer will benefit from. Think of it as answers to the questions they should be asking.
- FAQs: What are the most commonly asked questions from your top clients? Please don't wait for them to ask you; answer the questions beforehand. (this will save you time and generate sales)
- Benefits: How does your solution solve their problem?
- CTAs: Produce a series of calls to action speaking to your target customers and/or your avatar clients' objections.
There are countless reasons why these should be a brand's foundational videos, but the two most important are that they'll save you time and drive sales.
HOW?
By creating these videos beforehand, you can proactively share these with your audience as well as prospects during your sales process. You are simultaneously answering their questions and bolstering your credibility.
Also, these videos follow the natural sales cycle stages. Your content has now walked them through the initial steps, so the negotiation and the close are all that's left.
If you'd like help creating your own content library selling system, email [email protected] or call 503.935.0046.