Trending topics to turbo boost your culture marketing in 2023
Warm Street
Award-winning communications agency exploring culture through social, partnerships, experiential and content.
As we ready the top secret London venue and collate the guestlist for this year’s The Bu$ine$$ of Culture (BoC). The theme for this year’s event is: ?Light at the end of the tunnel: Building cultural brands during a recession. We wanted to give you a lil look inside what we’re planning for the half day IRL and virtual event.?
We’re here to stop you asking ‘??mirror,?? mirror, on the wall, which is the deadest social platform of them all?’
We’re here to lift the ?curse and tell you what’s really going on.
No mystical antiques needed.
From insight and platform development that are essential to every brand marketeers day-to-day, to super exciting scene reports from the emerging markets that matter most to your audience; at home or away.?
We believe that brands have a responsibility to invest back into the people they work with and for, doing so in meaningful ways.??
Here’s everything you need to know about what we’re covering at our event. And guess what? We want you to come, so if this sounds like a bit of you sign up today to secure your spot!?
??Insight Session 1.
Is Stockport the new Berlin?
Looking beyond the Watford Gap and how to activate in 2023 and beyond
Why now: It’s high time we checked our London-centric biases at the door and look beyond the M25 for where culture is flourishing and opportunities lie. London has long been the jewel in the UK’s cultural crown. But has the nation’s capital just become an incredibly crowded space for underground scenes and storytelling? Let’s not even get into the cost of living in the city and the impact that’s had on artists, music scenes, grassroots culture is moving out, opting for more affordable regions. Now there’s more visibility and awareness around the areas and communities that are already culturally rich.
“Stockport is the new Berlin”
DJ Luke Unabomber, The Guardian, Dec 2022?
What to expect at the session: A deep dive into how we bridge the regional gaps between other cultural capitals in the UK. Beyond the London force field, where do we find the best models democratising access to culture and driving industry change? Some of the best answers reside in the most surprising of locations…?
领英推荐
??Insight Session 2.
Is Social Media Dead?
Learnings and lessons on how to navigate the ever-changing social landscape
Why now: Organic reach is dying. Offline marketing is the new online. And with Elon and Twitter, Mark and Meta, there’s a growing scepticism about social media. How far can brands really go to channel their stories and connect with their audiences?
“The possible downfall of Facebook and Twitter (and others) is an opportunity—not to shift to some equivalent platform, but to embrace their ruination, something previously unthinkable.”
The Atlantic, Dec 2022
What to expect at the session: A look at the ever-changing social landscape. From the low-fi content capturing Gen Z’s attention known as the ‘TikTok effect’, to the Ryanairs and Corteizs of the world successfully navigating uncharted waters – driving their platforms for sh*ts and giggles and taking it to the streets for some good old guerilla (marketing) warfare – you’ll learn there's method to the madness, beauty in the unconventional, and real opportunities to return the golden era of engagement back to your platforms.?
??The Panel.
How to build audiences during stormy waters: Navigating culture marketing during a recession
Why now: In times of financial hardship and austerity, culture marketing is one of the many industries taking the financial hit. Innovating and creating impact, without the help of big budgets or state support, it’s high time we give our cultural pioneers their flowers – before it’s too late. Here’s a few we think you need to know…
“Participation in culture is significantly associated with good health and high life satisfaction...”?
What to expect at the panel: Be inspired, and get involved! You’ll hear from the cultural game-changers on the frontline of their industries, and how they’re working smarter to build community, maximise budgets and continue breaking ground in culture – cost of living crisis withstanding.?
Keep it locked for announcements around our panel, and if you haven’t already - sign up to join The Bu$ine$$ of Culture IRL event on Wednesday 22nd March at a secret London location.?