Four tips to change your emails for good.

Four tips to change your emails for good.

Virtual engagement sucks. If you’re in sales, it’s a safe assumption you love speaking to people, right?

Unfortunately, this is our reality for the foreseeable. The art of crafting good emails is getting more important than ever.

I know. First thing in the morning, grasping at the warm comfort of my mug, I’m not settling down with a book.

I am hurriedly scanning, prioritising my day, often staring hopelessly at the ever-bulging inbox.

So where am I going with this?

I’m eager to pass on some useful skills. So, I have collated some vital tips focused on email communication with the poor souls you are trying to contact.

To make sure your emails are the ones they are keen to read.

We need to remember; you’re not writing the next bestselling crime novel. Steven King, your title is safe.

When online, 79% of the time readers scan rather than read. Your writing style should focus on ease of comprehension. That means:

·??????Short sentences – maximum 20 words per sentence. The longer the sentence, the less the reader comprehends.

·??????Ditch the jargon – plain language is your friend. You do not seem any smarter because you have found the synonym feature on Word. Step away. Even experts prefer plain language when reading online.

·??????Short paragraphs, keeping to one thought per paragraph and limit to a couple of sentences. Breaking up the body of text again increases its comprehension.

·??????Bullet point lists of 2-5 items.

Eventually, we will become fierce emailers. Firing out great emails like Stevie G hitting the back of the net against Olympiacos.

I digress.

Happy emailing.