Four Things You Can Do Right Now To Maximize Your Lead Gen Performance

Digital advertising has revolutionized how we approach lead generation. And, our newest tool is AI. The use of AI in your lead gen strategy is critical because it can deliver better results with less effort. Ask yourself what your goals are, what your sales and marketing strategies need to be to achieve them, how you will implement your strategies across platforms, and how you will use AI to assist you with achieving your goals. AI is not a magic bullet though. You still need to develop a solid marketing strategy, implement an efficient sales process, and remain responsive to your data and making changes when necessary.

Here are key steps you need to take to build a solid foundation that will support your AI strategy.

1. Partner With Digital Lead Gen Experts

You know your business best, but you likely aren’t an expert at digital lead generation or AI. Seek out an agency that is. They can help you maximize your lead gen and grow your business. Put their expertise to work for you business! A good agency can help you build a strategy across platforms and use AI to your benefit.

2. Capture Your Data Using A Good CRM Platform

Data is key with lead gen, and properly capturing and managing inbound leads is critical. All of your leads should go to your CRM, and there should be a process for how and who will follow up on the leads.

3. Clean Up Your Data

AI algorithms put your ads in front of prospects using your conversion data. You want to make sure you aren’t inadvertently feeding low-quality conversions because AI will see that data as high performing and target more low-quality conversions for you. The way you prevent this is by blocking SPAM from triggering the conversion tracking pixel. You do this by preventing SPAM from penetrating your landing page through bots and spammers by using reCAPTCHA, an advanced risk-analysis engine that enables web hosts to distinguish between human and automated access to websites.?This will significantly decrease the number of low-quality conversions entering your CRM.

4. Analyze And Work Your Data

Leads aren’t very effective if they just sit idyll clogging up your CRM. You need to have a plan for moving prospects down your funnel. Know how and when you are going to reach out to your leads.

In our next post, we will go into detail about how you should manage your campaigns to get the most out of AI automation.