Four Strategies To Skyrocket Your Sales

If you're an online entrepreneur who's already offering massive value to the marketplace, then chances are you've already reached or are close to reaching $25k in monthly sales.

And you've probably achieved this as the sole salesperson for your business.

But now, you're likely facing an emerging problem, namely:

"How do I scale up my sales to seven figures without running out of time and resources?"

And if you're anything like me, then addressing this challenge is a top priority, given that you have big goals to hit as part of your greater vision.

That being the case, I have some good news.

You see, to achieve big goals, what can serve you best, other than clarity and commitment on the goals themselves, is having the right strategy to make it happen.

The good news: the answers are often simple (though not necessarily easy).

Following are four sales multiplier strategies that I've seen yield the best results, in my business, and in those of my clients and partners.

These are not new or invented-here strategies, they have been tested with time.

And they will work well with almost any online business, such as coaching, consulting and professional services.

So, let's dive right in:

1. Marketing Starts With The Strategy

I've spoken with many entrepreneurs over the past year, some of whom are getting close to double six-digit revenue.

Most if not all of them understand and appreciate the importance of marketing to achieving more sales.

However, many of them are caught up in the details of marketing tactics.

Webinars. Facebook ads. Click-funnels. Landing pages. Messenger bots. Lead magnets. And so on...

Now, don't get me wrong, all of these are very valuable both tactically and strategically, to find and attract clients.

But when you tend to focus on the tools and tactics, then your marketing strategy isn't really a strategy at all, it's more like a mash-up of what others are using that may be costly to implement, but not really aligned with your goals and market.

If you want to create a multiplier effect in your sales, then you need a constant stream of dream clients ready to pay you top dollars for the privilege of working with you.

Which means you need a clear strategy to determine where such clients are (online), and how to attract them to your business and offers.

The best way to do that, is by having a marketing strategy that positions you uniquely in the market.

So how do you make this happen?

Find the marketing strategist, coach or mentor who most resonates with your goals and vision, and be willing to invest at least 10% of your monthly revenue (and likely up to 20%) into hiring them, or using their online resources.

2. Define your value ladder

If you want to scale and multiply your sales, then you must be capable of solving increasingly complex and more challenging problems for your clients.

And thus you must be ready to make it increasingly costly for them to have access to you and your talents.

This can be achieved by your value ladder, which enables you to give value to many more people, through increasingly larger commitments of time and resources on both sides.

A common value ladder that I've seen, that could work very well:

1. An irresistible offer, usually a basic course, or online community or tribe.
2. A prime offer, such as an online group coaching or training program.
3. A mastermind or inner circle offer with more direct access to you and other members, perhaps combined with a retreat.
4. One-on-one mentor-ship, where your client may work directly with you one-on-one for an extended period of time.

Your value ladder is not only important for creating scale in sales, but also within your service delivery, which is why it is so essential for rapid growth.

3. Hire A Self-Managed Performance-Based Team of Closers

As the creator of your brand and message, you may be loathe to pass the baton and awesome responsibility of carrying your prospects across the starting line.

I get it.

After all, you've likely poured your heart and soul, sweat and tears, and your equity, into creating your business.

But the reality is, if you're closing all of your own sales, then you are once again caught in the "trading time for money" trap, just a more sophisticated manifestation...

Not only that, but every hour you spend on sales, is less time working on your business, or with your paying clients.

The only way out of this trap, is to begin hiring sales professionals who can represent your brand and values in a way that's completely relevant to your prospects.

Fortunately, today's market is very different than it was even a year or two ago.

You can now find and hire self-managed teams of sales professionals, all highly skilled in the art of influence, and willing to be paid almost entirely based on results.

As a value add, many such sales teams also provide sales strategy and consulting on how to improve your overall sales performance, and not just the close.

4. Track KPIs And Measure Results

"What gets measured gets improved." Peter Drucker

Regardless of whether you're using one of the above-mentioned strategies, or your own, or something completely different, without clear data on what's working and how, you won't be able to make the improvements necessary to keep scaling your business.

Therefore, it's essential that you can measure and report on Key Performance Indicators (KPIs), which will allow you to make better decisions.

Some examples of the most important sales KPIs:

1. How much does it cost you to acquire a Lead, Prospect or Client for a given product?
2. What are your conversions from Leads or Prospects to Clients?
3. How long is your average buyer's journey, from initial discovery to sale?
4. How much of your own time is required to close a sale?

And so forth... there are many great questions to ask, in order to get to the bottom of what's working and what isn't.

I don't want to dictate your KPIs, only strongly suggest that if you're serious about multiplying your sales, then you absolutely must be measuring your results in this way, week after week, month after month.

Preparing For Take-off

If you've been paying attention, then you probably noticed how the above strategies work together to create a complete overall Sales Strategy.

That's not by accident, and, as I mentioned before, always start with the strategy, and build out your action plan and tactics from there.

However, if most or all of these strategies are new to you, bridging the gap between where you are now, and where you want to go, can be a challenge.

That's where I can be of help.

Free Strategy Session

In order to get you over the starting line more quickly, I offer a 30-minute Business Strategy Session via Zoom, absolutely free, and with no obligation to buy anything.

My goal for our session is to help you find the quickest and surest path to implementing your scalable sales organization.

To book your Strategy Session, just click here.

Here's to your success!