Four Steps To Owning Your Brand Story
Building your brand story doesn't have to be hard at all! All you need is a pen & paper and you're ready too go. It can even be easier to record your story while telling it to someone you know. So lets get into it!
Step One, Asking Yourself Questions -
Consider where it was that you first began, and look at how far you've come today! What were you failures? What were you successes? Why should I trust and buy from you?? These are the questions you should strive to answer. What do you provide to the customer & how do you provide it?
Step Two, Start Telling Your Story -
Start telling your story to other people, and change how you tell it based on how they react. This is where you draft your story, change, and modify it. Keep doing this and in no time you will have a solid story to tell.
Step Three, Write the Final Copy or Record a Video -
Write out your final copy and upload it to your social media, or web page. If you have a video camera it's better to have a video of you telling your story, as people tend capture more emotion out of videos. Don't be afraid for it to be the first thing people see when they come to your page!
Step Four, Updates!
Remember that your story is always changing and evolving, update your story when a big event or something significant happens!