Four Stages Of Multichannel Funnel Strategy - Parul Sharma Van Dam

Why is the Multichannel Funnel Strategy is the key to any marketing?

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing through AdWords, and website insights displayed in Analytics. Multi Channel Funnels demonstrate how content works together across different channels to create conversions

Four Stages Of Multichannel Funnel Strategy :

1.???Top Of Funnel Marketing Strategy (Awareness)

2.???Middle Of The Funnel Marketing Strategy (Consideration)

3.???Bottom Of The Funnel Marketing Strategy (Acquisition)

4.???Final Retention Stage?( Customer Loyalty )

Tunnel (Not Funnel) Vision : Growth marketers are under tremendous pressure to meet deadlines, sweat budgets, hit targets, and make isolated campaigns work.

Performance marketing, after all, demands?performance. The pressure for conversion ROI for each siloed campaign means marketers may lose sight of how their potential prospects move through the “invisible” B2B marketing funnel (awareness, consideration, and acquisition).

1.???Top Of Funnel Marketing Strategy (Awareness) :

Top of the funnel (TOFU):?This is mostly focused on brand awareness and prospect generation.

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Channels & Tactics: Drive Traffic Through SEO, Social Media, PPC, Email, Push Notifications, Chat/ Text, Whatsapp Messenger etc.

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Framework For Funnel : Goal - # Of Conversion, Persona - Demographics, Intent, Keyword - Words to Map the intent of the campaign or Audience, Eco Systems - Google Display, Youtube, Facebook, Instagram, Twitter, LinkedIn etc.?Ad - , Content, CPA- Cost Per Acquisition, Conversion rate, Audience Database.

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Every Funnel Starts w/ a Business Goal:

Awareness - Ecosystem Level (Terms & Audiences), Consideration - 20 keywords, 5 audiences (Terms & Audiences), Conversion (Terms & Audiences) & Re-marketing - Re-approach the target audience who showed interest through different platforms.

For example if our Target Audience are looking for topic - What Is SEO

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Target them with a Video on SEO & - Their intent is to learn SEO, they have?a persona – Our goal would be to Rank?high In SEO on all Search Engine like Google, Social Media Post, Social Ad & Posts, PPC ad - Google Ads, Email - Blast email list w/ right content, headline, keywords etc., Push -Text, Referral, Guest Posts - when someone does a search they can see the post and comes to the original content Video or article etc.

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2.???Middle Of The Funnel Marketing Strategy (Consideration) :

Middle of the funnel (MOFU):?This Consideration Phase is primarily focused on lead generation.

Audience changes, Keywords changes as well. How long does a SEO takes. Best SEO: Rank, Social Ads, PPC, Email, Push Chat Referral.

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3.???Bottom Of The Funnel Marketing Strategy (Acquisition) :

Bottom of the funnel (BOFU) This is where the deal is closed and moves on to the sales team.

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Target Audience look for Top, Best, Premium Services or products,

Service Page : Continue to nurture that person who shows interest in the product or service you offer.

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4.???Customer Retention:?This phase focuses on keeping existing customers happy, generating repeat business, and working with referrals.

·?????Post Conversion:

·?????Filled Out A Form

·?????Did not Filled Out A Form

·?????Went To A Service Page

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Cookie them, Have them Subscribe, Share their contact information - Email or Text. We should nurture our consumers further with Discount, Testimonials, Expert content, Special offers etc. at this stage to increase retention and loyalty. Turn them into conversion, make them long term loyal customer, improve your retention rate high with my award winning NPS Call Sequencing Model (Awarded by JD Powers), Be The Reason Campaign, Customer Service Transactional Surveys to be able to sell them more products and services in the future. And also utilizing my leadership development program to Rank # 1 consistently USA, North America, EMEA, Asia.

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Conclusion: Research-based, info-laden, and regulation-driven, the only way to reach this tech-savvy target audience is through deploying full-funnel marketing strategies and tactics.

Kick off your game plan with a keen understanding of your target audience.