Four Reasons to Focus on Football Now

Episode 8 of Chalkline Sports’ The Operator's Edge webinar series is "Four Reasons to Focus on Football Now. We discuss why it’s important to prepare for America’s biggest sports betting season of the year, today. Watch it here.

To give your customers the most engaging experience possible and to ensure the best outcome for you sportsbook, here are our four reasons to focus on football now:

1. America Loves to Watch Football

Football is deeply rooted into American culture. 

In 2018, 64 of the Top 100 Most Watched TV Programs were NFL Games. The next American Sport on the list was NCAA Football with 6.

The NFL is searched for on Google at nearly double the rate of the NBA during their respective seasons.

2. America Loves to Bet on Football

American Gaming Association estimates that 30,000,000 Americans will place their first legal bet in the next five years.

In 2018, football made up 36% of Nevada sports betting handle. 

$4.7B in bets were placed on Super Bowl LI, but $4.5B of it was placed illegally. This means there is a massive opportunity to take the bets of football lovers as more states legalize sports betting nearly every month.

3. Football Can Deepen Your Relationship With Bettors

Football is an extremely social game.

One key to engage and retain players is by constantly introducing new bet types such as pre-play, and live in-play games. Betradar in particular is doing a great job creating live in-play betting markets.

Leaderboard games are great options for F2P games as they drive virality and capture player information.

4. Start Now - it Takes Time for You and Your Players to Prepare

Football games are great for building actionable profiles that can be used to cater to your players’ needs for relationship management.

Operators need a pre-season as well. No plan goes exactly as expected and the pre-season is the time to figure out how to differentiate yourself from competitors.

What Can I Do Now?

Free-to-Play Sports. F2P Games are legal in all 50 states and in every global jurisdiction. They can include live odds and are a great way to engage and educate the casual bettor.

Identify new players by source and persona. Knowing what kind of bettors make up your betting database is crucial to maximizing the football seasons. 

Learn more about different betting personas in July's episode of Chalkline’s The Operator's Edge Webinar: Four Sports Betting Personas at Every Casino.

Watch Four Reasons to Focus on Football Now.