Four Questions You Should Ask (and Answer) At A 1-2-1
Jim Meldrum
I'm Offline Until December - On A Globe-Trotting Adventure - Heading To NYC To Support My Eldest Daughter In Her First New York Marathon - Then Australia Visiting My Other Daughter Who's Been Working There Since January
Many people would agree that a lot of 121's are a wasted opportunity ... I believe they are wasted because neither participant has spent any time thinking about what they want to get out of the meeting.
The result can usually end up being an hour (or even longer) of rambling non-specific stories and anecdotes that fail to impress anyone other than the speaker.
So the next time you have a 121 ... use these four questions to gather the important information that will be sure to help you both get much more out of your time together.
- WHO IS ... who is your ideal client?
- WHY SHOULD ... why should they buy from you?
- WHAT IS ... what is the biggest issue you face right now?
- HOW CAN ... how can I help you to overcome that issue?
Of course you need to make sure you have your own answers to these questions already prepared for when the other person (who has obviously read this article too) ask you.
I can guarantee that when you apply these four questions to your next 121 you will achieve far more than you ever have at any previous 121 where you were "winging it".
Please comment on this article (and share it) if you liked what I've said because it would be really good to get some feedback.
Jim 07711 228209
Managing Director - Stratum Masonry
5 年Good post Jim and certainly one which will help myself for future meetings.