Four Questions To Challenge Your F&B Operation.
Scot Turner
Rewriting the Rules of Hotel F&B | Founder of Award-Winning Auden Hospitality | Podcast Host | International Keynote Speaker
We know it's becoming more challenging in the industry to stand out in the crowd, especially in hotel F&B.
I often find that hoteliers create a comp set for their outlets that feature other hotels and this is fine, but it's worth asking yourself, is the hotel 1km away a competitor or is it the independent restauranteur three doors down?
I often find, even in those who are seeing strong results, that consistently reviewing your business can help you stay ahead of the pack.
To help you, I want to share some of the questions that we ask at Auden Hospitality when we start with a new hotel project as it may help you to do the same exercise of your business too!
?Is there a clear concept in place?
Why?
Everyone should understand what your outlet is.?
PS. All-day dining doesn't cut it.?
Embrace the local community
Why?
Because why would you rely on occupancy?
Sssshhhh ??. Did you know repeat guests spend 67% more?
Analyse the right metrics
Why?
Use technology to analyse the metrics that can help promote true growth, focussing on average check will only get you so far!
Tip: Start with the utilisation rate and Booked by channel reports - these are game changers!
领英推荐
Focus on experience
Why?
It seems obvious but every touchpoint should be thought about to enhance both your guests and teams experience with you.
PS. Make your digital experience as seamless as your physical one!
Think differently in 2024
And focus on the right things to grow your performance
Because doing things the way they have always been done
Has left a huge gap between good and great!
and it's time to make a change.
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Learn more by visiting our website www.audenhospitality.com
Senior Marketing Manager at IRIS Software Systems | Digital F&B ordering & hotel apps to drive revenue & enhance the guest experience |?Discover more at iris.net
11 个月Embracing and welcoming the local community is such a great idea [& obviously tech deployment is pretty high up the list too!!]
Hospitality Interior Design Leader ? Transforming Brand Identity & Guest Experience with Strategic Design for Growth ? Founder at Tanic Design ?
11 个月Great tips!
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
11 个月Thanks for Sharing.