Four questions to ask about rebranding

Charities are set up to bring about social change – and that takes time. It is therefore very likely, if not a certainty, that all charities will need to consider rebranding.

The issue, particularly for smaller charities, is how can you do this effectively without wasting resources? The answer – is to know what you want and why you want it. This is where the brand management continuum and four key questions to ask before rebranding can help.

I'll be talking on this topic at the CharityComms Small Charity Conference #CCSmallCharityConference this Friday. It's sold out!

But you can read my latest blog on rebranding here.

If you are at the CharityComms conference - we have a stall so please come and say hello. We will introduce you to our own brand new brand too!

Hope to see you there.