Four product marketing trends you need to know
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Keep an eye on these FOUR product marketing trends?
Becoming a 'consultant' is easy.
?Slap it on your name tag at conferences. Put it in your LinkedIn bio. Simple.
But it looks like the gig economy trend is actually on the rise. 37% of respondents to McKinsey's latest report identified as independent workers, a 10% increase from 2016.
And product marketers are contributing to this bump. A few reasons why:?
1. Mentorship networks are growing.
2. Fractional product marketers are increasingly a resource for leadership.
3. The PMM career path is evolving due to the cross-functional role.
New releases for your ??, ??, and (hopefully) ???
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Save your (virtual) seat
Sydney Sloan has led marketing functions in some of the most heated competitive markets in tech. Adobe. Salesloft. Drata.
She'll be joining us LIVE at Compete Week to share lessons learned, including:
P.S. Wanna binge hours of on-demand content, connect with others, and learn from some of the best in the industry??
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Strategic Leader Fueling Growth by Enabling Sales, Product, and Leadership through Expertise with Strategy, Product Marketing, and Competitive Intelligence
1 年I have accidentally, on purpose, fallen into this Gig Economy. I appreciate all of the tools out there as I navigate this new world of driving growth strategies.