The Four Pillars of Messaging

Having a blog on your site is a key component of truly mastering the basics.?

Your blog is a place where you continually keep your site updated with fresh, relevant content geared toward your target audience. It transforms your site from being too much like a brochure into a destination, where you’re sharing something useful.

Your content should always fit into one of these four key categories:

1. Educational: You’re teaching them something.
2. Informational: You’re giving them something of value that they care about.
3. Inspirational: You’re motivating them with a story.
4. Entertaining: You’re engaging them with something exciting.

I look at these as the four pillars of messaging. Content just won’t resonate with your audience or be valuable to them without meeting at least one of these criteria.