The four *musts* that we use to help our clients get success.

When it comes time to plan your launch, it’s easy to feel like you’re swimming in a sea of to-do lists, unopened emails, overdue invoices, and Canva tutorials with no clear path to freedom.

Take a deep breath, let those shoulders down.

You don’t have to become a jack of all trades overnight.?

The truth is - you can have a really great launch without all that.?

There are just a few things you really need to focus on.?

Here are the four *musts* that we use to help our clients get success:

1. Create a compelling sales page?

Your sales page is the single most important asset in your arsenal. It’s what convinces a customer they’re in the right place and pushes them over the line to buy. It should be a clear, seamless experience. That means you need to go through it all with a fine tooth comb and remove any bottlenecks. Some things to check out for as you do are: having enough Call To Actions, having clear text on the CTAs, including social proof and testimonials, ensuring it answers every objection, and positioning yourself as the expert with a clear system for removing their biggest pain point.?

2. Make sure your sales funnel is working seamlessly

Once you’ve got your audience ready to buy, you need to have all the tech running smoothly enough to get them through the door. This means making the checkout process as fast and easy as possible, ensuring every last link and button does exactly what it should, and checking your Thank You page is exciting enough to make them feel like they’ve just purchased something that will change their life. You may also want to ensure you have the right scripts in place for tracking conversions if you’re doing online ads. We offer help with all of this if it makes your head spin a bit to read.

3. Create access, assurance and safety?

It’s worth considering whether or not you can offer a payment plan (recommended) and if you’re willing to have a refund system to ease any last worries about purchasing (we also recommend this, people don’t often remember to follow up in the window anyway but it does wonders for getting a sale over the line).?

4. Put your customers in the mood to join NOW

Scarcity is the best motivator you have access to, so it’s your job to create it. Customers aren’t just “not ready to buy” - you make them ready to buy by creating a deadline and a compelling offer. To do this, get to work providing as much value as you can in the launch lead up. Craft gorgeous emails. Make freebies. Do webinars that teach a small scale version of what you cover in the course. Then, after you’ve shown your value, it’s time for scarcity. You can create scarcity by having a cap on the amount of students your course can handle, having a deadline for enrolment, including an early bird discount, or giving away something special to the first ten or so students. With all of it, you want it to be very clear at every moment that time is running out and they need to make a decision. Some good ways to communicate this are by using countdown timers in your landing page and emails.?

We hope that reading this makes you feel more equipped to put that gorgeous offering of yours out into the world with confidence.?

In case you need any backup, we’re here to help.?