Four Most Common Digital Transformation Pitfalls

A few days ago our Project Manager Pavlo Ustymenko explained in a concise article why 70% of digital transformation projects fail, as reported by 德勤 . Interestingly, 70% of failures have also been reported by Forbes Council Member Jonathan Cardella in his most recent article “Four Most Common Digital Transformation Pitfalls”.

We are thankful for his excellent remarques, as in our digital transformation practice we also encounter and have to cope with these pitfalls:

1. Changing tools, not processes - Some managers assume that “modern” tool will automatically drive successful transformation. Actually, it won’t. First it is necessary to identify needs and only then to redesign the processes with appropriate tools.
2. Testing technicalities, not experience - When launching new solutions managers tend to focus on testing technicalities instead of testing user experience that should be validated throughout the design process.
3. No staff synchronisation - In most digital transformations managers take a top-bottom approach, although the tools will be used by the staff so their input in implementation is indispensable. The key to success is open communication.
4. Expecting implementation to be final - Implementing a technology is not a goal in itself. It’s the beginning of a journey of continuous modification to meet business’ needs. The author concludes that digital transformation can be successful by “committing to a permanent cultural shift cantered on continuous improvement”.

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More: Four Most Common Digital Transformation Pitfalls (forbes.com)