The four horsemen of marketing.
Josh Muirhead
Strategic Leader | Brand Builder | Trainer, Coach & Facilitator | Leved-Up 1,000+ employees, Drove $5M+ in new business and Managed a $10M+ client portfolio.
Four forces impact all aspects of marketing.
Think of the launch of Google Glass back in 2013, and you’ll see these forces at work. Google wanted a product as they looked to further entrench its perception of a physical product company following the success of the Chromebook Pixel. The technology for the Glass was widely developed and used in other applications. But the market wasn’t ready — why? Culture. People weren’t prepared to have technology strapped to their faces.
Now, ten years later — Apple is trying its version of an ocular computer. The business reasons are similar, although Apple is in a position to reclaim its dominance vs. perpetuate a relatively new reputation. The tech is better, sure, but the real progress has been made in that more people have been exposed to face computers (thanks, Meta / Snap). However, the big question of “culturally ready” remains. But this is where Apple has an advantage.?
Unlike Google’s physical product lineup, Apple is widely regarded as “trend-setting,” aka — a brand that creates culture. Think of AirPods — they once looked ridiculous, but now they’re the standard. Will they do it again with Vision? That’s up to us (the market).?