The Four-Generational Foursome

Can you name something that is both deceptively simple and endlessly complicated?

 A journey with a finite beginning and end that reveals how you deal with failure also determines how you achieve success?

 A pursuit marked by an endless series of tragedies and misfortune, but also highlighted by the occasional miracle or stroke of luck?

 If you answered with either one of two, four-letter words, you would be correct. 

Take your pick.

 “L-I-F-E” or “G-O-L-F”.

 In both cases, these are parallel games that can’t be won – only played. But, while some people see beauty in poetry, music or fine art, others bask in a different splendor; preferring to admire the flight of a majestically soaring 278-yard drive that eventually falls back to God’s green earth before rolling to a gentle stop within striking distance of an emerald dance floor.

 One of the many gifts the game of golf can offer is how it can make you forget what a troubling place this world can be sometimes. And every so often – just like the fairways of life – we experience something too impossible to believe. A statistical and circumstantial anomaly more exceedingly rare than carding a hole-in-one or cashing in a lottery ticket.

Forever moments like a Four Generational Foursome are what we live for and here is why they matter as we tee it up for another round of Leaders & Legends. 

“Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots, but you have to play the ball where it lies.” BOBBY JONES 

p.s… Before Dad left Scotland to rack up more than 100 tournament victories and record 6 hole-in-ones, his boyhood golf hero was the legendary Bobby Jones from Georgia. Founder of Augusta National and co-founder of The Masters. Jones captured 13 major tournaments in his day, including the 1930 Grand Slam, but is best remembered for the way he carried himself with class and dignity. While competing in the 1925 U. S. Open at Worcester Country Club outside of Boston - unbeknownst to anyone but himself - Jones' ball moved ever so slightly as he addressed it in the rough.

No referees or officials would call a foul or assess a penalty. Jones' playing partner, Walter Hagen, didn't see the infraction, nor did Bobby's caddie or any spectators. But when the round was completed, Jones called the 1-stroke penalty on himself, essentially costing him a chance at the title.

p.p.s… Long before Arnold Palmer, Jack Nicklaus and the television networks showed up in the 1960’s, Dad can recall when you could walk on to the Old Course at St. Andrews without needing to book a tee time. Today, some people are booking out more than a year in advance and if you need help in that regard the absolute best in the business is my friend John Boyne with Caddie Golf Tours. You can find his information here: https://www.caddiegolftours.com. John's invaluable advice can not only make your golfing trip to Scotland more enjoyable, he also has a great tip at the end of this short video about the infamous "Hell's Bunker" on the 14th hole.

Introducing ... BIG LITTLE LEGENDS!

The language of brand speaks to humans in a way that is metaphorical, meaningful, emotional and symbolic. The language of business communicates in a way that is logical, literal, mechanical and analytical. How then, does a business leader – in any industry – any product/service category become fluent in BOTH of these vitally important languages?

This unforgettable keynote/workshop (and preview of the forthcoming book) is designed to challenge accepted notions of how long-term brand-building really works these days. It's entitled BIG LITTLE LEGENDS - How Everyday Leaders Build Irresistible Brands.

Got Brand?

How do you Discover Your Story, Align Your Team and Re-Brand Your Company - in only One Day? If you think it's time to let your competitors zig while you ZAG you might want to explore The Branding Highway BOOTCAMP. It's a no-nonsense approach to gather your executive team and take your business and brand in a new and different direction - with everybody on the same page. You can begin the journey towards becoming a "Category of One" by starting HERE.

Planning a Speaking Event?

The wheels of business are turning faster each quarter and your company or industry association may be busy making plans to stay ahead of the lighting-fast relevance curve. In that spirit, we are knee-deep in booking events for 2020 and 2021 with organizations like Vistage International, Raptor Mining and the National Truck Equipment Association to dramatically rock their next conference with keynotes and workshops that inspire audiences to acquire “STADIUM-SIZED PERSPECTIVE”. For booking inquiries, feel free to reach out and contact us.

Other Resources for You to Explore:

If you are a CEO, Senior Executive or Business Owner who has attended one of our speaking events, consider this as an open invitation to schedule a 20-minute Discovery Session. It's a great way to bounce ideas just to see where they land.

Purchase the critically-acclaimed, NUTS, BOLTS AND A FEW LOOSE SCREWS. Available at Chapters.ca and Amazon.com.

Get daily updates and continue the DISCUSSION on FACEBOOK or visit www.gairmaxwell.com

"Everything you can imagine is real"  PABLO PICASSO