Four Easy Yet Memorable Ways to Add Value to Others

In my book The Generosity Mindset, I write about the necessity of becoming known among the niche you serve and your network in general as a professional of value.?

The primary way you become known as a professional of value is to do great work for clients.

Beyond the obvious, though, there are numerous other ways to add value to a client, prospect, or referral partner with whom you want to deepen a relationship. Here are four will stand out.

Making Connections

Making connections between professionals you think might benefit from knowing each other is a precious gift. It’s an important enough way to add value that I singled it out in The Generosity Mindset:

I believe that we are all better, particularly in the often lonely space of entrepreneurship and a world that is divided into red and blue, when we have a greater number of genuinely human and supportive connections with each other. (p. 167)

Making these connections doesn’t have to be done with an eye on two people doing business with each other immediately. Some of the best connections you can make are between two excellent professionals who simply need to know each other because you know they’ll bring value to each other.

Sending an Article

In his recently released book, Becoming a More Thoughtful Leader, author and leadership coach Randy Hain mentions a friend of his who has sent him numerous articles over the years, all from Randy’s field of interest.

Randy’s reaction to this person? He writes that it’s obvious his friend has gone out of his way to learn and understand Randy’s interests. Randy knows him as “someone who is generous” and “thinks deeply about others.” He sees this friend as a professional of value.

Leave a Review or Testimonial

No business owner has enough reviews or testimonials. Most of us don’t make it a point of regularly asking for reviews, yet they can be important as social proof for our business.

When you give someone a review or testimonial without them having to ask, it’s a wonderful surprise. It shouts that you are looking out for them and want only the best for their business. Further, you’re happy to put your name on the line, for all the world to see, in support of their work.

Just Checking in for No Reason

How many times a month do you receive a call from someone who has no agenda whatsoever for their call? After the pleasantries, you ask them how you can help them, and they tell you that they had no reason for calling other than simply to say hello and check-in? Not too many, right? I don’t get too many of those calls myself.

That’s why such a call and the caller who made it stand out. An agenda-free check-in call is a beautiful gift in a society in which it seems everyone is moving too fast to spend much time on the to-do list for that day.

Making Adding Value a Way of Doing Business

These four ways to add value to others aren’t meant to be a comprehensive list. There are numerous other actions you can take to add value to someone that are agenda-free and memorable.

If you regularly take such actions, what you’ll find is that you are building a brand as a professional of value.

When that's your brand, you'll find that referrals come, often out of the blue, and that your ability to price effectively becomes much easier.

Image Credit: Photo by Thomas Rey on Unsplash

#value #b2bservices #entrepreneurship #givingback #pricevaluejourney

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Are you frustrated by your pricing? Need help articulating your value? Do you need a better way to identify and close your best-fit clients? Do you want to restore the joy you used to have for your business? I may be able to help you.

I’m a business consultant, coach, author, and podcaster. I advise solopreneurs and small professional services firms on their two most frustrating problems: pricing and business development. I’m passionate about how changes in mindset, positioning, and pricing change the trajectory of a business and the lifestyle choices of a business owner. My clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners. Click here to learn more, or contact me directly.

I’m the author of the national bestselling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. The book is available at all major physical and online book retailers.