Four Easy Steps Towards Customer-Centricity
I'm so tired of hearing and saying this - BUT - there is no denying we are living in the Age of the Customer and technology has given businesses a lot of new ways to engage with them. South Africa’s leading marketing solutions and analytical data provider, Effective Intelligence (EI), will share practical tips on how enterprises can influence persistency, retention and expectations through improved personalised customer engagement.
EI has the following tips to offer in order to help you engage more effectively with your customers and your prospects using a personalised approach.
The Expectation of listening
Proactive listening lets your company meet your customers’ demands for coordinated, responsive treatments. Through Effective Intelligence’s proactive listening solution, you can now connect to customer facing systems, integrate all of your customer information and make decisions in real-time to pick the best treatments.
Orchestrate at an individual level
Customers now expect these tailored treatments. They expect you to listen and respond, and they expect your response will be based on all the information they know you have about them. Legacy systems, technical silos and corporate fiefdom is not their concern. All they know is that if you don’t meet their expectations, they can easily switch to a competitor who promises to do a better job.
Appropriateness of Action
If few companies have an analytics layer and that’s where proactive listening resides, then it seems that few companies can deploy proactive listening. Effective Intelligence’s innovative solution is designed to help you integrate data on the fly if necessary, allowing you the opportunity to build your own integrated data at the precise instant it’s needed.
Real-time insights for intelligent decision making
Effective Intelligence has the knowledge and expertise to analyse large amounts of real-time data at different levels of granularity. Through our proven methodologies in analytical data intelligence, Effective Intelligence can help detect correlations in the behaviour of customers and prospects that suggest likely buying propensity or risk of loss to a competitor. Your sales and marketing professionals can use this information to individualise product recommendations and enhance your competitive edge.
Says Julian Ardagh, CEO of Effective Intelligence: “Advances in technology and communication, combined with the explosive growth in data and information, has given rise to a more empowered consumer. Effective Intelligence can help you transition from traditional products and distribution models to those that deliver what customers want and expect from you.”