The Four Cs of a 21st Century Small Business

In this new age of post-CoVid entrepreneurship, there are 4 Cs that are paramount in running a new business: Communication, Creation, Critical Thinking, and Collaboration. Let's unpack the importance of each of them here.

Communication. Knowing who your suppliers are, who your avatars are, and who your advisors are will help you to develop communications channels that become the vein of your company's existence. Understanding how these different people communicate will help you to learn how to fashion your communications to and with them.

Creation. As a small business, it is imperative for you to become or to hire a creator. Many times, business owners put what they want in the marketplace with little to no regard for what customers will pay for. Understanding that your creation must be something of value to your customers means staying on top of trends, buying patterns and giving your customers the opportunities to provide invaluable feedback. Take it from the pros. Have you had any cell phone updates lately?

Critical Thinking. Surface thinking will lead you astray. Knowing how to see an idea or opinion from various perspectives will help you to make well rounded decisions and give you reason to have deeper understandings of circumstances and situations.

Collaboration. Your business is not on an island. There's an African proverb that says, "If you want to go fast, go alone. If you want to go far, go with someone." Understanding your industry will help you to understand what and who complements your offering. Collaboration immediately expands your capacity and helps you to operate at your fullest potential.

The four Cs of a 21st Century business can help you to create your competitive edge. What do you think about these components? Do you see ways you can use this information to become a better business owner? I'd love to hear your feedback.

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