Four Common Pitfalls of Influencer Marketing and How to Avoid Them

I’m going to assume that if you’re reading this, you already know what I mean when I say “influencer marketing.” But here’s the gist: the internet now makes it possible for regular people like you and me to generate crazy huge followings. Blogs, social media, and new live-streaming services like Facebook Live and YouNow have opened the door for brands to partner with the micro-famous for (hopefully) macro results.

But it's not always that easy. Plenty of brands, trying to make their mark through social media, believe they can buy their way into an influencer's audience without putting in the time and investment needed in any successful marketing campaign. Click on over to Forbes to see what Al Roker, The Home Depot and social media influencer Rene Askew all have to say on how brands can make the most of this new frontier.