Founders/Growth Marketers using EMI to reduce COD/RTO orders

Founders/Growth Marketers using EMI to reduce COD/RTO orders

The Future is EMI?

For far too long, e-commerce has been held hostage to an outdated model: Cash-On-Delivery. On the surface, it looks simple and appealing, much like a lot of old technology before the iPhone came along. But let's dig a bit deeper.


The Hidden Tax of COD?

You think COD is free? Think again. It's not a feature; it's a bug - a costly one. Every COD transaction drains 16-20% of your revenue. That’s not just a fee; that’s a penalty for sticking with an outdated model. We're all better than that.

The Future is EMI?

What if we told you there’s a way not just to eliminate this cost but to transform it into an investment? A route that doesn’t merely change how you collect payments, but one that shifts your entire business paradigm for the better? That's what EMI is about.

Beyond Cost-Savings: The EMI Advantage

With EMIs, your Return to Origin (RTO) rates plummet. Your Customer Acquisition Costs (CAC) don’t just reduce; they become part of a smarter, more sustainable business strategy. What you save here can fuel your next big idea and the cycle continues.


Your Next Steps:

  1. Use this calculator to take a hard look at your current costs: Calculator
  2. If you’re still using COD predominantly in tier 2 cities and beyond, ask yourself: Why? Then try EMIs.

We want to hear how this shift to EMI is impacting your business. It's not just about us or our company; it's about all of us driving towards a smarter, more efficient future.

It’s time to think differently. The industry isn't just changing; it’s about to be disrupted. Are you going to lead, or are you going to follow?

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