Founders Vs Growth Marketers: Is it a Battle or Misunderstanding?

There’s been some tension in the air concerning who Growth Marketers are and their actual job to be tailored around.

Many marketers are saddled with advertising, product testing, and social media management responsibilities. The sad part is most founders are not realistic with the timeframes expected for these marketers to hit said KPIs

For instance, I recently saw a post on Twitter about how a marketer was given tasks to increase revenue to 300M monthly and was fired barely after three months of not hitting. These are the issues, especially in this part of the world.

It is important to understand that marketing is critical and that none is ‘easy.’ Their job is to develop and execute strategies to promote brands, products and services, maximizing profits for the company

In my experience serving as the lead for Pixxis Agency we’re constantly exposed to ambitious Founders who are ready to take over their unique industries. But the process it takes to achieve these goals is usually in the blind spots. That’s why they get experts on their team, right?

To bridge the gap of misunderstanding and ensure we’re working towards a similar goal, before we take on any project with clients, we do two main things:

• Get on a Break-the-Ice Call where we can get the idea behind what our clients are building, the stories behind it, and the passion they use to tell them.

• Two in-house Strategy Workshops: These help us educate our clients on the state of the market, inform them of our unique processes, and inform them of the strategy.

Our clients often leave the call using expert lingo, my favourite thing to witness.?

This helps us understand their product/service, what they stand for, and the best way we can come in to help them achieve those goals.

Concerning the misunderstanding, both parties have a role in making things better because, as players on the same team, the only way to progress is to work in sync.

For instance, founders should be more gracious to the marketing team, not just engineers. The market is people, and that’s why it’s very volatile. Marketing is more than pouring thousands of dollars into ads. It’s turning your target audience into active customers and loyal brand advocates. That’s the frequency we operate on at Pixxis.

More marketers should be transparent and honest. You’re the expert; you know the data and how things work. Don’t over promise to save face only to fall short; communicate. That’s why we don’t compromise on those two processes. Outlining the timeframe and possible hits has helped us smash goals faster and help our clients experience delight.

If you’re a marketer reading this, I’d love to hear your opinion.?

How do you think Founders & marketing team can work together? Passing the mic to you in the comments.

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Q2 is fast coming to an end. If you’re trying to break into a new market, launch a product or get investor-ready identity, book a discovery call using this link:

https://calendly.com/pixxis/clarity?month=2024-01

Or email me directly at [email protected].

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I’m Gideon, founder of Pixxis Agency , and I am open to connecting. Subscribe to this newsletter as I share more intricate details of my weekly journey of building my brand marketing agency. See you next week!

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#founders

#marketers