Founder's Story with Eugene Tutunikov

Hey everyone! ??

We’re excited to share the inspiring journey of Eugene Tutunikov, the CEO of SwissWatchExpo, who grew a family business into a $90 million industry leader—all without outside funding. Eugene’s story is one of perseverance, smart decision-making, and a passion for luxury watches. ??

Their Journey: Eugene’s path began as a young immigrant from Ukraine, navigating life in the U.S. with his family. Inspired by the hard work and determination of his parents, he pursued a career on Wall Street before joining the family business. With his stepfather’s expertise as a master watchmaker and Eugene’s finance background, they transformed a small local shop into a globally recognized leader in the luxury watch market. Today, SwissWatchExpo is known for its exceptional selection of high-quality timepieces, serving clients worldwide. ???

Key Highlights:

• Bootstrapping to $90 Million: Eugene shares how the company scaled up without any external funding, focusing on steady growth and reinvestment to build a sustainable business.
• Data-Driven Decisions: A key factor in SwissWatchExpo's success was the use of proprietary data analytics to optimize inventory, marketing, and operations. This enabled the company to pivot from selling both jewelry and watches to focusing solely on luxury watches.
• Evolving Market Trends: Eugene notes that younger generations, including Gen Z and Millennials, are increasingly interested in luxury watches. The rise of digital watches like Apple Watch has actually helped drive interest in traditional luxury timepieces.
• Global Reach: Eugene discusses the satisfaction of building a brand that is known worldwide, with customers from places like Mexico City recognizing SwissWatchExpo as a go-to destination for luxury watches.
• Resilience and Sacrifice: Eugene emphasizes the need for sacrifice and hard work in entrepreneurship, advising aspiring business owners to be prepared for long hours and challenging moments on the path to success.

Eugene’s journey with SwissWatchExpo is a testament to the power of resilience, innovation, and strategic thinking. From humble beginnings to a global brand, he continues to push the boundaries of what’s possible in the luxury watch industry.

Get Involved: Looking for your next luxury watch? Visit SwissWatchExpo or follow them on social media @SwissWatchExpo to explore their exceptional collection.

For more info on these episodes, visit Founders Story YouTube Channel.

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