The Founder's Paradox: How to Stay Open to Interruptions and Still Get Work Done

Interruptions are distracting. Especially harmful if you are doing meaningful work. Right? Well, this is what we are told. Perhaps you have seen the study that says after just 20 minutes of interrupted performance, people reported significantly higher frustration and stress than those left alone. When you are focused on accomplishing a task or doing complex work that requires deep thought, it is only human nature to see any interruption as a distraction. You feel startled and want to flick the irritation away.

Yes, we are taught to avoid interruptions — but I think that embracing interruption allows us to create the most value for ourselves and others.

This is a fundamental concept that powers Aha! — the idea that interruption drives value creation. And it is the basis of The Responsive Method (TRM). TRM is our framework for personal and business success. It helps us (and many others) get the most out of today’s nonstop free-flow of information.

We know that when someone reaches out to ask for help that we have the best chance of solving a problem when the need is fresh. We also know that we benefit when we are in the service of others. No one waits well. I definitely do not. And the more time that passes before we stop and help the person who needs us, there is a good chance that they will be frustrated and may no longer even need us. So we see interruptions as opportunities. They are opportunities because we receive value from supporting others.

Besides, even if you wanted to, you could not avoid interruptions. Pings happen all day long at work — every six to 12 minutes according to some studies. If you assume that most folks are working at least nine hours a day, that is 90 would-be distractions. Some might be urgent issues that need to be addressed immediately and others are longer-range requests or just workplace banter.

The challenge is that with so many interruptions it might seem hard to stay focused and get much done.

So how can you always welcome interruptions, avoid distractions, and accomplish meaningful work? That is the question I get most when I share that being responsive to interruptions is the core of TRM. My answer is that you just need a plan for how to embrace the interrupts and still perform at a high level:

Make your responsiveness known

Remember that most people do not want to interrupt you. As I wrote early, we have been taught that interruptions are distractions and therefore rude. But you do not want to leave it up to others to determine what is "worth bothering you" over — similarly, you do not want them to avoid asking because they are worried you will be too slow to respond. Make it clear to colleagues and customers that you not only welcome interruptions, you make it a priority to be responsive.

Take a moment and give thanks

Give yourself a moment to transition when you are interrupted. Find a good stopping point with whatever you are doing (assuming it is not an emergency). This helps you avoid responding quickly or harshly. We all know that giving thanks leads to less stress and more happiness. Even just mentally thanking someone for looking for help from you can reset your mood. This will help transform your perception of an interruption from distraction to opportunity.

Be intentional with your response

An interruption means someone needs help and thinks that you can provide what they need. Your expression and reply matters. Give a genuine and transparent answer. Even if it is to say that you need time to digest the request or you would appreciate if the person followed up with more information to help you better understand the situation. And especially if the decision (based on your goals) is no — explain why.

Request a follow-up interruption

Maybe your feedback helped solve exactly what was needed. Or maybe the confusion continued with additional questions that need answering. How will you know unless you ask? As part of your reply, ask folks to follow up with you if they have additional questions. Or if you suggested a specific action, ask them to follow up and tell you how it worked out. This is a perfect way to bring a reciprocity norm into your work — where you are able to serve others and benefit from learning what worked (and what didn't) so you can do better next time.

When you combine responsiveness, gratitude, and intentional action, then you can be your best self and help others be awesome too.

So here is my challenge to you: For the next week, every time you hear the ping of a message notification — follow the steps above. Pay attention to how you feel, how you react, and the support you provide. Let me know how it goes.

Read more of The Founder's Paradox.

About Brian and Aha!

Brian de Haaff seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 roadmap software and one of the fastest-growing companies in the U.S. He is also the author of the bestseller Lovability. Brian writes and speaks about product and company growth and the adventure of living a meaningful life.

Aha! is the world's #1 roadmap software. We help more than 5,000 companies and 300,000 users create strategic plans. The company was founded in 2013 by Silicon Valley veterans and product management experts Brian de Haaff and Dr. Chris Waters. Aha! is one of the fastest-growing software companies in the U.S. The company is self-funded and profitable, with an entirely remote team. Learn more at www.aha.io.