Founder’s Mentality
Photo by Austin Distel on Unsplash

Founder’s Mentality

2-Mins Tue #15 - 3 Dec 2019

From the book Founder's Mentality

Why we need Founder's Mentality?

In internet age, companies grow or decline at lightning speed. “Growth creates complexity and complexity is a silent killer of Growth”. As company grows, it faces 3 internal crises 

  1. Overload: Internal dysfunction when young companies try to scale rapidly
  2. Stall-out: Rapid growth resulting in organisation layers / complexity & dilution of mission
  3. Free fall: Company stops growing in its core business

“Founder’s Mentality” companies manage to get past these growth crises.. They behave & grow like startups, even at scale.

What is Founder’s Mentality?

Their 3 Main traits:

1) Insurgent’s Mission

  • Bold Mission: Mission to wage a war against industry on behalf of underserved customers. Create a strong sense of focus & purpose for people.
  • Spikiness: 1 or 2 strong capabilities that drive our differentiation in the market. A repeatable model for growth to take leadership position
  • Limitless Horizon: Intelligently extend the boundaries of the core business. Focus on long term investments & business models

2) Owner’s Mindset

  • Strong Cash focus: Treat expenses and investments as if it is own money. Rapidly deploy people in most critical projects
  • Bias for Action: Speed is an advantage. Make quick decisions. People take personal responsibility for action.
  • Aversion to Bureaucracy: No organisational layers & complex decision processes. Simplified planning & review processes.

3) Frontline Obsession

  • Customer Advocacy: Being clear about the core customer segments & getting their loyalty. Their VOC represented in all meetings.
  • Front-line empowerment: Treat front-line employees as heroes and do whatever is needed to support them.
  • Relentless Experimentation: Innovate & experiment a lot in the field. Efficient feedback loop to learn and take corrective action


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