Founders: Know How to “Sell” Your Startup Opportunity to A-Players?

You are not the only person doing the qualifying in an GtM interview.

Candidates, especially A-players, will be extremely qualifying during a start-up interview. While you are assessing their fit for the role, they’re also qualifying YOU. Your culture, leadership, product etc.

They are going to ask questions covering the above and more, so it is crucial that you are ready to deliver insightful answers that “sell” your startup with data to support them.

Here are 3 topics that could be covered in the interview:

?? Market Opportunity (TAM) – Quantify the total addressable market and explain how you’ve calculated it to showcase the company’s growth potential. Discuss factors that drive growth in the market, analyse competitors, and clearly articulate your value proposition in a compelling and succinct way.

?? Financial Runway – Specify the estimated duration of your financial runway, discuss your funding status, and share profitability metrics such as revenue growth and customer acquisition cost etc. Additionally, cover future fundraising plans and how you anticipate to use that funding.

?? Product Market Fit (ARR & Current Customers) – Familiarise yourself with notable case studies and how your product solved their pains. Have to hand your metrics on ARR, customer retention rate etc.

By being prepared to address these critical areas, you'll answer their key questions and showcase your company's strengths and vision, making you a more attractive employer to A* candidates.

Discover how you can avoid other common interviewing mistakes that other SaaS founders make. Click the link below to read our latest blog. ??