Founder Q&A with ShopMy
Bessemer Venture Partners
For the entrepreneurs who want to build revolutions of their own.
How the founders of ShopMy are redefining influence and modernizing the tech stack for the creator economy.
Meet the founders of ShopMy — Harry Rein , Tiffany Lopinsky , and Christopher Tinsley .?
ShopMy is revolutionizing the creator economy by building tools that empower creators to monetize authentically and enable brands to form meaningful, transparent, and scalable partnerships.
Jeremy Levine and Alexandra Sukin recently backed ShopMy’s $77.5M Series B financing and can’t wait to see what this incredible team continues to build for the creator economy.??
Q&A with the Founders of ShopMy
Q: What inspired you to start ShopMy?
A: We launched ShopMy in 2020 after noticing creators were sharing product recommendations on social media but lacking efficient ways to monetize their content. Many were linking directly to brand websites without affiliate tracking, essentially driving sales without earning their fair share. We started by building a simple tool to help creators better monetize their recommendations through custom shopping pages.
As we dug deeper, we discovered a broader opportunity: the entire creator marketing ecosystem needed modernization. While creators needed better monetization tools, brands could not scale authentic partnerships and measure their impact. We saw an opportunity to build technology that would make creator marketing as measurable as traditional performance channels while preserving the authenticity that makes creator partnerships valuable.
"The entire creator marketing ecosystem needed modernization."
Q: What is ShopMy's core offering?
A: Our platform enables creators and brands to build meaningful, scalable partnerships powered by data. For creators, ShopMy provides tools to monetize their authentic recommendations. For brands, we deliver enterprise-grade technology to discover, activate, and measure creator partnerships with the same precision as paid search, driving an average 5x ROI.
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Q: How does ShopMy stand out from other platforms in the creator economy?
A: We fundamentally changed how brands evaluate and invest in creator partnerships by shifting the focus from social metrics to actual sales data. Instead of making decisions based on followers and engagement, brands can now optimize based on concrete business metrics like sales volume and average order value.
This shift in underlying data and our comprehensive feature set enables brands to manage and scale creator partnerships as a true growth channel. While most platforms focus solely on creator discovery, we've built an all-in-one solution that automates traditionally manual processes and provides the performance metrics brands need to confidently invest in creators at scale.
"We fundamentally changed how brands evaluate and invest in creator partnerships by shifting the focus from social metrics to actual sales data."
Q: What’s next for ShopMy?
A: We're working to redefine what influence means in the broader context of commerce and curation. While we've transformed how brands and creators collaborate, we're now taking a more holistic view of how authentic recommendations shape the way people discover and shop.
We see a future where creator marketing isn't just a channel but the primary way premium brands connect with consumers authentically at scale. As we expand into new verticals like health & wellness, hospitality, and kids & family, we're building technology that enhances the experience for all participants in the ecosystem — brands, creators, and consumers alike.
"We see a future where creator marketing isn't just a channel but the primary way premium brands connect with consumers authentically at scale."
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